Demo

Small Business Director

Citadel
Citadel Salary
Exton, PA Full Time
POSTED ON 1/24/2025
AVAILABLE BEFORE 4/23/2025

Job Overview

As the Small Business Director you will be responsible for all facets of Branch Based Small Business Banking at Citadel Credit Union. This is a role that will work in close harmony with retail branch banking leadership developing a culture of proactive behaviors to all Small Business Banking Members.

At the direction of the Chief Commercial Banking Officer, the chosen candidate will lead the development of strategy and execution of Citadel's Small Business Banking program. Responsible for ensuring the member experience is in line with Citadel's overall mission, brand, and strategy. Collaborates and maintains strong relationships, and communication with Senior Management, Member facing leadership and other key stakeholders.

Responsibilities

Provides effective small business banking planning.

  • Participates in long and short-term planning and small business banking strategy development for Citadel.
  • Develops and maintains small business banking policies and procedures and ensures that they complement organizational goals.
  • Develops and maintains a small business banking learning and development plan specifically for the branch network. Works to skill up branches on product knowledge, cash flow awareness, proper member profiling, and small business credit & payment fluency.
  • Stays informed regarding developments and changes in small business banking services, market conditions, local competition and related laws and regulations.
  • Leads and / or collaborates in leading the small business banking strategy alongside regional leadership and in full alignment with Retail Strategy.
  • Engages in membership discovery practices to continuously understand the needs of the business member for future solution identification, development, and implementation.

Develops Business.

  • Oversees and is responsible for the Citadel's small business banking growth efforts for new relationships. Responsible for the stewardship and maintenance of existing
  • relationships. Recommends tactics in strategic plan to obtain growth, profitability, and other related targets.
  • Responsible for promoting, facilitating, and modeling sales and service to build member relationships ensuring that activities achieve Citadel's desired objectives.
  • Understands the local market and competitors and shares information with other colleagues and Senior Management.
  • Ensures the effective performance of business banking-related services .

  • Ensures members are provided with safe and sound, cost effective and efficient services and products to help them reach their financial objectives. Offers creative solutions to meet the small business banking needs of our members.
  • Ensures that small business banking activities are conducted in accordance with established policy guidelines and standards and are properly documented.
  • Ensures members are properly informed of Citadel policies and procedures.
  • Ensures the maintenance of statistics relative to small business banking, including account summaries, profitability, etc.
  • Collaborates with Citadel's Business Lending team in monitoring the credit quality of the member businesses in the portfolio and assist with gathering tax records, financial statements, cash flows, etc.
  • Effectively leads team members, ensuring optimal performance.

  • Communicates Citadel's Small Business vision and strategy to members of the Retail Banking team that help each team member understand their role in assisting Citadel achieve success.
  • Provides leadership to team through effective objective setting, delegation, and communication. Attends Business Banking and Retail Leadership staff meetings as required.
  • Qualifications

  • 5 years in financial services, including expertise in Small Business / Consumer banking and business development. Branch Management leadership with a regional or national bank or credit union. Small Business lending sales experience
  • Demonstrated experience with effective service delivery and leadership.
  • Experience and contacts within the business markets Citadel serves.
  • Experience working in a new line of business in an existing financial institution is preferred
  • Experience effectively implementing management through influence skills.
  • Has the ability to operate at a tactical level and also ensure operational excellence through others.
  • Demonstrates ability to utilize leadership best practices to plan, direct, schedule and review the work performance team members in a manner that is conducive to
  • proficient performance and high morale.
  • The ability to establish and maintain effective working relationships with Senior
  • Management, other departments, and outside service-related agencies and vendors.
  • Strong client relationship skills
  • Education

  • Bachelor's degree preferred.
  • Additional Skills / Note s

  • Excellent written and verbal communication skills as demonstrated by the ability to write clear, concise projects, plans, documentation, memos, and email, facilitate team meetings, and deliver presentations.
  • Excellent analytical abilities.
  • Strong leadership and organizational skills.
  • Ability to manage multiple, high-level tasks simultaneously.
  • This individual must have the ability to travel and work in various locations throughout the retail network.
  • Initiative-taking and goal / solution oriented.
  • Ability to work collaboratively and independently as situations warrant.
  • Performance Measurements

    Performance is based on the Citadel corporate scorecard as well as departmental and individual goals

    Work Environment

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    The noise level in the work environment is usually moderate.

    Physical Demands

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is regularly required to sit, stand, talk, and / or hear for extended periods. The employee is occasionally required to walk, stoop, kneel, crouch, or bend. The employee will be regularly required to walk and move fluidly within a Retail Office or Corporate Office environment. The employee must occasionally lift up to 20 pounds. The position requires close visual acuity. Community events can occur in a variety of locations including indoors, outside, or at local employers who partner with Citadel. There is regular local travel to branch locations and infrequent travel to training, conferences and for project meetings, unless otherwise noted.

    EEO Statement

    Citadel is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, other protected status, such as race, religion, color, national origin, sex, age. We maintain a drug-free workplace and may perform pre-employment substance abuse testing.

    Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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