What are the responsibilities and job description for the VP, CoBrand Business Analytics Lead Analyst - Cards Customer Engagement (Hybrid) position at Citi?
The role is part of CRS ECM Analytics team within the larger US Personal Banking Analytics organization. The candidate will lead the Spend and Balance Growth program analytics to grow and improve CRS cards customer engagement.
The candidate will focus on the development of comprehensive strategy recommendations based on multiple factors with an in-depth understanding of customer behavior (analytically derived); sound financial impact forecasting and thorough understanding of competitive landscape. Excellent communication skills are required to influence on large scale programs and effectively partner with a diverse group of stakeholders including senior leadership.
Responsibilities:
- Lead analytics for Spend and Balance Growth programs to grow CRS cards customer engagement with new & relevant offers using advanced modelling and analytical techniques.
- Develop analytically derived omni-channel targeting, offer, and communication strategies to drive long-term profitable customer engagement and expansion opportunities.
- Own campaigns targeting and design to optimize profitability and manage the process to build financial forecasts supporting all Spend Engagement campaigns,
- Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment, etc.
- Recommends actions for future developments & strategic business opportunities
- May be involved in exploratory data analysis, confirmatory data analysis and/or qualitative analysis
- Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
- End to end project management for developing strategy, building consensus with functional and senior stakeholders and implementing recommendations
- Be accountable for audit and control requirements
Qualifications:
- 6-10 years of experience
- Experience as an Operations Research Analyst, Analytics Manager, Strategic Business Analyst or related position performing quantitative analytics supporting financial services
- Experience analyzing large datasets; applying mathematical, statistical and quantitative analysis techniques to perform complex analyses and data mining
Education:
- Bachelors/University degree in Engineering, Math, Economics, Statistics or other quantitative field. Master's degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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Job Family Group:
Decision Management------------------------------------------------------
Job Family:
Business Analysis------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
Schaumburg Illinois United States------------------------------------------------------
Primary Location Full Time Salary Range:
$125,760.00 - $188,640.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
May 07, 2025------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
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Salary : $125,760 - $188,640
