SVP, Marketing Data Platforms

SVP, Marketing Data Platforms

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SVP, Marketing Data Platforms

Apply remote type Hybrid locations Wilmington Delaware United States Jacksonville Florida United States Schaumburg Illinois United States time type Full time posted on Posted 2 Days Ago job requisition id 25821838

Job Description

We are seeking a dedicated and highly skilled MarTech Product lead to help drive and implement best in class marketing data platforms and tools that deliver against Citibank’s US Personal Banking and Wealth strategic vision of generating always on and personalized marketing offers. The individual in this role will inform, plan, and deliver on data & insights platforms within the MarTech space. The data lake, customer data platforms, tagging solutions & APIs will help drive acquisition and engagement of customers & prospects through unified customer profiles (integrating 1st / 2nd / 3rd party data sets), real-time activation of segments / events and omnichannel integration across the MarTech stack. The job requires a deep understanding of data landscape and MarTech architecture. This role is responsible for managing the platform lifecycle, supporting cross-functional data initiatives, and transforming the business through data. The product lead will work closely with stakeholders across marketing, analytics, risk, technology, product, and design teams to deliver data solutions that align with business objectives and enhance customer engagement.

Responsibilities :

• Platform Ownership : Oversee data and related MarTech tools, ensuring it meets business requirements, user needs, and performance expectations.
• Strategic Vision : Develop and communicate a strategic roadmap for data platforms in alignment with organizational goals and evolving marketing strategies.
• Tech Development : Steer the design, development, testing, deployment, and maintenance of the data platform, including data ingestion, data processing, data storage, data modeling, data access, data visualization, and data services.
• People Management : Oversee a direct and indirect team responsible for defining and driving the data strategy and transformation in support of growth initiatives.
• Stakeholder Collaboration : Partner with stakeholders from marketing, IT, and product teams to understand and fulfill digital content and experience needs.
• Project Management : Collaborate with project teams to prioritize, plan, and execute key platform initiatives, ensuring alignment with platform capabilities and compliance standards.
• Optimization & Upgrades : Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.
• Vendor Management : Lead RFPs, evaluate / liaise with third-party vendors and support teams to ensure the efficient operation of the platform.
• Performance Monitoring : Implement and manage tools to monitor / optimize for platform performance.
• User Support & Training : Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.
• Governance & Compliance : Enforce governance policies around usage and permissions to ensure security, data privacy, and compliance with relevant regulations.

Qualifications

Education :

Job Family Group : Marketing

Job Family : Marketing Program Management

Time Type : Full time

Primary Location : Wilmington Delaware United States

Primary Location Full Time Salary Range : $144,480.00 - $216,720.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including : medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Anticipated Posting Close Date : Jan 20, 2025

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and / or apply for a career opportunity review Accessibility at Citi .

View the EEO is the Law poster. View the EEO is the Law Supplement .

View the EEO Policy Statement .

View the Pay Transparency Posting .

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Salary : $144,480 - $216,720