What are the responsibilities and job description for the REWARDS MIX SHIFT - MARKETING PROGRAM LEAD (C13 / VP) position at Citigroup, Inc.?
As Program Lead on Rewards Mix Shift , you will be responsible for the execution of the Rewards Mix Shift program, including multi-channel marketing campaigns and digital assets with the goal of driving shifts in customer behavior into lower cost redemption journeys by means of targeting, hyper-personalization, testing, and robust offers.
In this role, you will co-manage the personalization strategy and technical implementation with the Strategy Lead, Technical teams, and Product team. Additionally, you will be focused on executing the creative, testing, and contact strategy for campaigns across all marketing channels.
You will partner with a variety of cross-functional stakeholders and business areas to deliver the end-to-end implementation of the program and affiliated campaigns. You will also own the requirements, timelines, deliverables, approvals, issue management, and control systems for campaigns.
Core Responsibilities
Serving as the program leader driving best-in-class customer experiences, the following responsibilities are key to the role :
- Execute the program strategy as it relates to how the varying internal systems and tools deliver relevant Mix Shift offers based on models, recommendation engines, and data sets
- Partner with internal teams on expanding Mix Shift program into new channels and is continually optimized based on performance
- Managing campaigns (digital and print, awareness and targeted) to ensure initiatives are on-strategy, on time and in budget
- Partnering with internal teams on implementation of marketing creative and capabilities including personalization and integration across marketing channels and UAT prior to launch
- Updating campaign progress and capturing records within Citi's marketing workflow tool to maintain Citi's high controls standard
- Ensuring strong focuses on end-to-end customer experience and controls, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed to Citi's rigorous controls standard
- Working across multi-functional teams, such as :
Product and Marketing Strategy team
Qualifications
Job Family Group : Marketing
Job Family :
Marketing Program Management
Time Type : Full time
Primary Location :
Wilmington Delaware United States
Primary Location Full Time Salary Range :
114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including : medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Anticipated Posting Close Date :
Dec 18, 2024
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries (Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and / or apply for a career opportunity review Accessibility at Citi .
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Salary : $114,720 - $172,080
