What are the responsibilities and job description for the VP, Digital Marketing Manager - Mortgage Acquisitions position at Citigroup Inc?
Responsibilities :
- Partner with internal teams and 3rd party media and creative agencies to drive consistency across Citi's campaign tracking instrumentation for site and other business analytics.
- Help develop digital and cutting-edge elements to existing and new Marketing Campaigns. Including driving online response and enhancing customer digital experience.
- Develop site solution designs, and specifications documents, for all Citi's paid digital campaigns, defining site Key Performance Indicators (KPIs) measurement and instrumentation.
- Collaborate with business partners to execute campaigns / initiatives that drive scalable growth and greater customer engagement across all digital channels
- Work closely with analytic partners to understand key drivers, make decisions and recommendations based on analytics.
- Identify and manage issues to resolution.
- Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
- Manage internal legal, creative, and fair lending reviews and approvals for marketing campaigns.
- Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications :
Education :
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group : Marketing
Job Family :
Marketing Program Management
Time Type : Full time
Primary Location :
Jacksonville Florida United States
Primary Location Full Time Salary Range :
103,920.00 - $155,880.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including : medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Anticipated Posting Close Date :
Feb 06, 2025
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and / or apply for a career opportunity review Accessibility at Citi .
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View the EEO Policy Statement .
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Salary : $103,920 - $155,880
