What are the responsibilities and job description for the Legal Counsel - Marketing and Advertising position at Citizen Watch America?
SUMMARY
The Counsel, Marketing and Advertising will manage a broad range of advertising and marketing issues across the organization and play an integral role as a core member of the Marketing Department. The attorney will work closely with stakeholders across the company to address day-to-day marketing issues and compliance needs. The individual in this role oversees rights management and advertising asset management, ensuring secure and compliant handling of materials aligned with legal and regulatory standards. The Counsel will proactively integrate AI-driven solutions responsibly while safeguarding the integrity of the company’s brand and campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Serve as the lead legal advisor to the Marketing leadership team. Offer strategic legal advice on advertising, marketing, and promotional activities to ensure compliance with federal, state, and local regulations, including FTC guidelines, and consumer protection laws.
- Evaluate and approve advertising content, marketing campaigns, promotional materials, and social media strategies. Provide counsel on legal compliance for promotional activities, including sweepstakes, contests, and loyalty programs.
- Draft, review, and negotiate a variety of agreements related to marketing initiatives, including influencer, sponsorship, advertising agency, intellectual property licensing, promotion and sponsorship, media buying, professional services, and vendor agreements.
- Identify potential legal risks in advertising and promotional activities and deliver actionable recommendations to mitigate these risks.
- Advise internal business partners on digital content and social media issues, including disclosure requirements and endorsement guidelines.
- Advise internal business partners on rights clearances, including music licensing, personality rights, and similar risks that may exist in assets being published.
- Draft and maintain advertising and marketing policies.
- Advise on proper trademark and copyright usage, and brand protection within marketing materials and campaigns.
- Stay current on legal developments, emerging issues, and best practices in advertising, marketing, and promotions law, and provide proactive guidance on regulatory changes impacting the business.
QUALIFICATIONS and EXPERIENCE
EEOE
