What are the responsibilities and job description for the Commercial Marketing Analytics Lead – Principal Data Analyst position at Citizens?
Description
There’s no better time to be a Citizen! We are growing and looking to add to our Marketing Optimization team.
The Commercial Marketing Analytics Lead will serve as a single point of contact (SPOC) for Commercial Marketing and support Marketing Growth Strategists and Marketing leadership with data, analytics, insights, and recommendations that improve marketing’s performance in driving acquisition, cross-sell, and retention. This role will require supporting Enterprise Marketing with pre-campaign sizing, empirically sound test designs, statistically sound analyses, measurement, and unlocking optimization opportunities.
Primary Responsibilities Include
Required Skills/Experience
Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens), provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability, or history or record of a disability, ethnicity, gender, gender identity or expression, transgendered and transitioning individuals, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day and where all are expected to be treated with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. We perform our best so we can do more for our customers, colleagues, communities and shareholders.
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth
Posting End Date: 04/01/2025
There’s no better time to be a Citizen! We are growing and looking to add to our Marketing Optimization team.
The Commercial Marketing Analytics Lead will serve as a single point of contact (SPOC) for Commercial Marketing and support Marketing Growth Strategists and Marketing leadership with data, analytics, insights, and recommendations that improve marketing’s performance in driving acquisition, cross-sell, and retention. This role will require supporting Enterprise Marketing with pre-campaign sizing, empirically sound test designs, statistically sound analyses, measurement, and unlocking optimization opportunities.
Primary Responsibilities Include
- Partner with marketing stakeholders and business teams to understand key objectives and business requirements.
- Assess and compile available data for analysis from structured and unstructured sources, extracting relevant insights and implementable solutions for our marketing partners.
- Leverage customer and prospect data sets to facilitate sizing, measurement, analysis, and reporting.
- Partner with marketing growth strategists to support email, webinars, paid digital, and owned channel strategies by providing insights on channel effectiveness and customer and prospect behavior.
- Develop and enhance dashboards, reports, and visualizations to support decision-making.
- Develop and refine key performance indicators to measure the success of key initiatives across multiple channels.
- Document and communicate technical/analytic results, insights, and recommendations to both technical and non-technical audiences.
- Collaborate with data scientists, analysts, and data management specialists across different teams to brainstorm solutions, understand data availability and tools, provide project updates, and share ideas.
Required Skills/Experience
- 8 years of experience in quantitative analytics including marketing analytics, financial modeling, applied statistics, or equivalent.
- 5 years of experience in Python, SQL and/or related programming languages.
- 3 years of experience in Salesforce.
- Experience or exposure to data and analytics in banking and/or financial Services industry; understanding of Commercial banking relationships across various products preferred.
- Experience with marketing measurement, campaign sizing, customer segmentation, and experimental test design.
- Experience in analyzing data from multiple marketing channels, email, paid digital, webinars, and owned channels.
- Strong written and verbal communication skills required with an ability to successfully communicate analytic results, insights, and resulting business implications to non-technical business partners.
- Strong sense of ownership, relentless curiosity and self-driven approach to problem solving.
- Bachelor’s degree in Data Science, Statistics, Computer Science, Mathematics, Engineering, or similar quantitative field required; Master’s degree preferred.
- Hours per Week: 40
- Work Schedule: Monday – Friday
Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens), provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability, or history or record of a disability, ethnicity, gender, gender identity or expression, transgendered and transitioning individuals, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day and where all are expected to be treated with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. We perform our best so we can do more for our customers, colleagues, communities and shareholders.
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth
Posting End Date: 04/01/2025
