What are the responsibilities and job description for the Senior Digital Content Strategist position at Citizens?
Description
The Sr. Enterprise Content Marketing Strategist is part of the Enterprise Social Media and Content Strategy team. The Strategist is responsible for developing and executing distinct and robust content marketing plans that will drive awareness, engagement, and retention. The Strategist participates in quarterly marketing planning and delivers integrated multi-channel plans that include a mix of editorial, web based, social, marketing, video, podcast content and more. The Strategist brings expertise in a broad range of digital content, social media and digital marketing tactics to help partner teams drive action through distinctive and relevant content experiences. Success will be measured against KPI’s that include top-of-funnel digital awareness metrics and mid-funnel engagement metrics.
To support this broad scope of responsibility and multiple business line partners, the Strategist works independently and in project coordination roles to ensure successful execution of content creation, publishing, distribution and social media activation.
Primary responsibilities include
Develops marketing, communications, and digital content strategy
Prepares creative and data-driven multi-channel recommendations with consideration for market trends, customer needs, desired business outcomes, cost and resource availability
Balances competing priorities and supports multiple business line relationships and content marketing strategies at the same time
Partners with many internal and external delivery partners to execute proposed strategies on-time and within budget
Works independently, managing relationships, meetings, project execution and deliverables
Partners with social media strategists to ensure successful execution of social plans
Manages all budget commitment and billing functions related to content and social execution plans
Delivers regular reporting back to the partners and Enterprise Social Media and Content Strategy team to assess outcomes and optimize future plans
Delivers digital content expertise and marketing expertise to peer teams to help engage prospects and customers in digital and social channels after mass media exposure
Supports project management and coordination roles as needed
Qualifications, Education, Certifications and / or Other Professional Credentials
5 years in financial services and credit card preferred
5 - 7 years of digital content experience, marketing, or website content teams
3 years social media marketing, with emphasis on engagement tactics
Client / customer management through agency, platform or internal project management roles
Social Media, SEO, content measurement, and digital analytics platform experience
Vendor / agency management experience a plus
Ability to work in fast paced environment and successfully manage multiple large projects at once
Education :
Bachelors degree required or equivalent experience.
Hours and schedule : Hours : 40
Schedule : M-F 8-5 Hybrid 3 days in office in either the Westwood MA or Pittsburgh PA office 2 days remote.
LI-Citizens1
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Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens), provides equal employment and advancement opportunities to all applicants for employment and colleagues without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability, or history or record of a disability, ethnicity, gender, gender identity or expression, transgendered and transitioning individuals, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status / parenthood, medical condition, military or veteran status, national origin, pregnancy / childbirth / lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and / or local laws. At Citizens we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day and where all are expected to be treated with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. We perform our best so we can do more for our customers, colleagues, communities and shareholders.
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth
Background Check
Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
02 / 28 / 2025
