What are the responsibilities and job description for the Sr Product Marketing Partner position at Citizens?
Description
The Senior Marketing Partner plays a pivotal role in supporting marketing initiatives to drive engagement and deepen customer relationships within the Deposits business line at Citizens. This role oversees email campaign execution, offer management, and budget oversight, collaborating with cross-functional teams such as risk management and analytics. The ideal candidate is detail-oriented, data-driven, and thrives in an agile, fast-paced environment.
Key Responsibilities
Campaign Execution
- Collaborate with Marketing Managers and Pod teams to plan, execute, and optimize email and mobile app campaigns.
- Serve as the primary liaison with email and mobile app execution teams, managing campaign intakes, creative approvals, and timelines.
- Work with risk management to ensure regulatory standards are met for all campaign materials.
- Partner with web publishing and analytics teams to manage landing pages, implement tracking URLs, and ensure accurate reporting.
- Manage the creative review process and ensure creative delivers on the strategy and campaign goals while keeping the customer experience in the forefront.
Offer Management
Budget Management
Customer Experience & User Insights
Additional Responsibilities
Qualifications
Education :
Bachelor’s degree required.
Hours & Work Schedule
Hours per Week : 40
Work Schedule : M-F 8-5 3 days in Westwood MA office 2 days remote.
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens), provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability, or history or record of a disability, ethnicity, gender, gender identity or expression, transgendered and transitioning individuals, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status / parenthood, medical condition, military or veteran status, national origin, pregnancy / childbirth / lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and / or local laws. At Citizens we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day and where all are expected to be treated with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. We perform our best so we can do more for our customers, colleagues, communities and shareholders.
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth
Background Check
Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
03 / 01 / 2025
