What are the responsibilities and job description for the Creative Strategist Job at City Beauty in Burbank position at City Beauty?
Job Description
Job Description
WHO WE ARE
City Beauty is a young, growing digital marketing company. We make cutting-edge skincare solutions accessible for women who want to look as young as they feel. Because of our commitment to innovation, our company has seen tremendous growth and has exciting new projects lined up. We have a results-driven environment where you get to see the impact of your work firsthand. Our energetic work space offers a collaborative environment with plenty of opportunity to work as a team.
We're Looking For A : Creative Strategist to be the bridge between creative concepts and performance marketing, developing and executing strategies that resonate with audiences and drive measurable results for our direct-to-consumer (D2C) brand. Your expertise will help shape creative campaigns that amplify brand storytelling, engage target audiences, and achieve business objectives.
Location : Hybrid, Burbank, CA
What You'll Be Doing :
- Creative Development : Collaborate with cross-functional teams (design, copywriting, media buying) to conceptualize and produce high-performing creative assets for various D2C channels, including social media, email, landing pages and display ads.
- Data-Driven Strategy : Leverage consumer insights, market research, and performance data to inform creative strategies and optimize campaigns for engagement and conversion.
- Content Optimization : Conduct A / B tests to evaluate the effectiveness of creative elements, including headlines, visuals, and call-to-actions. Use findings to iterate and improve asset performance.
- Campaign Management : Partner with performance marketers to align creative strategies with media buying objectives, ensuring consistency across paid and organic channels.
- Audience Targeting : Develop creative strategies tailored to specific audience segments, ensuring content is relevant and impactful.
- Trend Monitoring : Stay ahead of trends in D2C marketing, social media platforms, and consumer behavior to ensure our creative strategies remain innovative and competitive.
- Presentation & Reporting : Present creative concepts, strategies, and performance insights to stakeholders, providing actionable recommendations to enhance future campaigns.
Qualifications (Note : We strongly encourage you to apply even if you don't tick ALL of these boxes.) :
The base salary range for this position is $80,000 - $100,000, plus annual bonus potential.
HERE IS WHAT WE OFFER YOU
City Beauty is always looking for smart, driven self-starters who are excited to build a place for themselves in one of the most fun, exciting companies in Los Angeles. If you are passionate about beauty and skincare, thrive on community and communication, learning from your failures, and embracing the unexpected, City Beauty just might be the place for you.
Salary : $80,000 - $100,000
