Marketing Manager

Job Title: Marketing Manager

Salary; Exempt Status

Reports to: Chief Relationship Officer

What’s in it for you:

• Flexible work environment
• Professional Development Opportunities
• Career growth in the organization

Who we are:

Founded in 1988, by PISD school counselor Nancy Boyd, and educator Kay Goodman, what began as a 6-bed teen shelter has grown into a 48-bed multi-faceted agency that includes a children’s emergency shelter, three transitional living homes, free individual & family counseling services, street outreach, and a Youth Resource & Community Outreach Center.

Serving Collin & Dallas County and the majority of North Texas, the mission of City House is to provide emergency shelter, transitional residential living and street-outreach programs and services to at-risk children, youth and young adults (newborn to 24 years) who are in need due to abuse, neglect or homelessness, with a special focus on supporting the unique experiences of LGBTQ young people.

City House embraces all ethnicities, genders, sexual orientations, and religious affiliations while promoting inclusivity, respect, civility, and kindness. We believe each child, youth and young adult in our care has an important gift and they too, are Here for a Reason. It is only through your sense of community and generosity that we serve these precious at-risk citizens.

Our vision of success is that every child, youth, and young adult develops the confidence he or she needs to forward the betterment of their life while coping with personal crisis, uncertainty, and circumstances not in their immediate control.

What We Do:

Our vision of success is that every child, youth and young adult develops the confidence they need to improve their life, especially while coping with difficult relationships and circumstances.

Our Core Values:

Teamwork: We believe in protecting youth through a collaborative approach involving clients, staff, volunteers, and the community.

Diversity: We believe in empowering change using the strengths, talents, unique perspectives, and experiences of all those engaged in our mission.

Growth: We believe education, advocacy, and continuum of care are critical to transforming the lives of those working to overcome crisis and maximize their potential.

We Embrace Diversity:

Our agency embraces all ethnicities, genders, sexual orientations, and religious affiliations while promoting inclusivity, respect, civility, and kindness. We believe each child, youth, and young adult in our care has an important gift and they too, are Here for a Reason.

Who you are:

We are seeking a dynamic and creative individual to join our team as our Marketing Manager. This role is responsible for developing and executing marketing strategies that increase awareness, engagement, and support for City House through effective and strong communication. The Marketing Manager involves managing campaigns, overseeing digital and traditional marketing efforts and working closely with the team to amplify the agency’s mission. The ideal candidate will be passionate about our cause, possess strong organizational and communication skills, and have experience in graphic design, website administration, social media management, and event marketing.

Duties and Responsibilities:

• Cultivate positive relationships with donors, volunteers, board members, and community partners, fostering a culture of philanthropy and engagement across diverse stakeholder groups.
• Develop and implement comprehensive marketing strategies, working with the Chief Relationship Officer, to promote the organization's mission, programs, and events.
• Design engaging and visually appealing marketing materials, including brochures, flyers, annual reports, and digital graphics, to support promotional campaigns and events.
• Manage all aspects of social media presence, including content creation, posting schedules, community engagement, and analytics tracking across various platforms (e.g., Facebook, Twitter, Instagram).
• Oversee social media calendar as well as plan, implement and analyze all social media efforts.
• Develop compelling content to increase community awareness, volunteer involvement and donations throughout all mediums.
• Communicate with followers and respond within a timely manner.
• Assist in the development and execution of event marketing to increase attendance and engagement.
• Provide administrative support for events, including maintaining attendee databases, preparing event materials, and coordinating with volunteers.
• Stay updated on industry trends and best practices in marketing, events management, and graphic design.
• Collaborate closely with internal teams, including the fundraising team, program managers, and executive leadership, to gather information and insights for marketing campaigns, social media and event materials.
• Collaborate closely with the Chief Relationship Officer to develop communication strategies and messaging for engaging event sponsors and guests.
• Update and maintain the organization's website, ensuring content is accurate, up-to-date, and engaging.
• Track analytics and optimize marketing strategies to improve engagement and reach.
• Design and update the agency’s annual report.
• Maintain brand consistency across all marketing channels, social media and printed collateral.
• Represent the organization at public speaking engagements, including community events, conferences, and meetings, to promote awareness of our mission, programs, and initiatives.
• Support intake of donations as needed.
• Assist in other activities assigned by Chief Relationship Officer.

Qualifications:

• Bachelor's degree or equivalent experience
• Proven experience (1-2 years) in marketing, events coordination, graphic design, social media management, and website maintenance, preferably in a non-profit or similar environment.
• Proficient in Canva, social media management tools, and Squarespace.
• Skillful in website security/fraud and risk tools.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent written and verbal communication skills, with a creative flair for storytelling and engaging content creation.
• Ability to work independently and collaboratively in a fast-paced team environment.
• Passion for the organization's mission and commitment to making a positive impact in the community.
• Willingness to work flexible hours, including evenings and weekends, as needed for events and donor engagement activities.
• Non-profit agency experience a plus.

Basic Skills

• Active Learning- Understanding the implications of new information for both current and future problem-solving and decision-making.
• Active Listening- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Learning Strategies- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
• Monitoring- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Reading Comprehension- Understanding written sentences and paragraphs in work-related documents.
• Speaking- Talking to others to convey information effectively.
• Writing- Communicating effectively in writing as appropriate for the needs of the audience.
• Complex Problem Solving- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions

General Agency Requirements:

• Reports immediately any suspected child abuse/neglect of a child.
• Sets a high standard of professional, technical, personal conduct and competence for subordinate personnel.
• Emphasizes safety to keep employee injury to a minimum.
• Have a current Texas Driver’s License.

Minimum Physical Requirements:

• Ability to stand, walk, and move around for extended periods during events.
• Capacity to lift and carry event equipment, supplies, and materials weighing up to a certain weight (e.g., 25-50 pounds).

Please note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

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Employee Signature Date

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Supervisor Signature Date