What are the responsibilities and job description for the TV Marketing Strategist position at City Mattress?
About Us:
City Mattress is a leading mattress and furniture retailer that has been passionate about creating the ultimate sleep experience for our customers for 60 years.
We have a fun, dynamic, and diverse team of employees who work together to make our customers' dreams come true.
Built on decades of experience, City Mattress is growing and innovating across all our departments, offering opportunity for you to grow your career.
Why Choose Us?
- We hold ourselves to the highest standards, striving for excellence in everything we do while keeping our customers at the heart of every decision.
- Our core values — High Performance, Customer-Centricity, Trust, and Teamwork — define who we are and how we operate.
- With a low turnover rate of 8% and an average tenure of over 7 years, more than double the industry average, we offer stability and growth opportunities.
- We foster an atmosphere of open and effective communication and a lets-get-it-done-together culture.
- Our CEO started in the warehouse in his teen years and worked his way up, demonstrating our commitment to employee development and career advancement.
Job Responsibilities:
- Develop and execute comprehensive media strategies to enhance brand visibility and drive business growth.
- Work closely with VP Performance marketing to develop multi-channel media budgets.
- Manage connected TV (CTV) advertising and use data to optimize reach and engagement on television through digital means.
- Analyze media performance metrics and provide insights to optimize campaigns for maximum effectiveness.
- Stay abreast of industry trends, emerging technologies, and competitive landscape to ensure City Mattress remains at the forefront of media innovation.
