What are the responsibilities and job description for the Senior Copywriter position at City National Bank?
City National Bank Senior Copywriter Los Angeles, California Apply Now
The Senior Copywriter is responsible for analyzing, creating, and producing high quality, business relevant, creative copy treatments for City National's various marketing channels including : direct response, email, advertising, collateral, web, events and content marketing. The ideal candidate will be comfortable presenting copy and concepts to clients and delivering ideas that are fresh, strategic and always on brand. This role involves developing copy for a wide range of B2B and B2C marketing deliverables through the customer lifecycle. The Senior Copywriter will play a key role in establishing and enforcing the editorial style 'voice' for City National's integrated marketing efforts, conveying a consistent and cohesive brand message across all marketing channels. Additionally, the Senior Copywriter will supervise and mentor junior writers as well as identify and manage external third-party writers. Focus will be on structure, grammar, spelling, proper tone and factual accuracy, collaborating with team members to ensure optimal brand standards are maintained and innovative creative solutions are successfully delivered on time and on budget.
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
What you will do
- Take strategic and tactical input from marketing channel experts, project managers, creative director and client; understand the goals, strategy, audience, offers, terms and conditions, product / service details and specifications of a given project.
- Gather any necessary research and other information (e.g., statistics, interviews, pricing information, technical product specifications, competitive information, etc.) needed to complete a project.
- Develop copy to suit project requirements.
- Be part of team to present concepts and other creative work to clients.
- Edit, proofread and provide feedback on project deliverables.
- Receive input and suggestions from channel experts, project managers, and creative leads, and integrate such input appropriately into finished product.
- Work closely with design, digital and production staff to ensure copy accuracy, fit and appropriateness for specific marketing channel and format.
- Develop and maintain the bank's Editorial 'Voice' Style Guide.
- Write and edit marketing content and communications in support of the bank's strategies, including thought leadership, digital, social, e-mails, collateral and event materials.
Must-Have
Skills and Knowledge
Compensation
Starting base salary : $78,970 - $126,140 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and / or commissions.
Benefits and Perks
At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues.
EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATION
City National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct.
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Salary : $78,970 - $126,140
