What are the responsibilities and job description for the CVB Marketing and Sales Coordinator position at City of Allen?
HIRING RATE: $22.8245 Hourly
FULL HIRING RANGE: $22.8245 - $27.9610 Hourly
The City: With over 100,000 residents, the City of Allen is a dynamic and welcoming community. The City of Allen's strong economy, diverse population, excellent educational institutions, and quality of life make it the ideal place to work, live, and play. The City of Allen has something to offer for everyone. The City's Mission is "To achieve excellence in managing the development of the community and providing city services so that conditions of living and public confidence are continually enhanced."
- People First–Giving priority to others
- Respect– Treating others with courtesy and dignity
- Integrity–Serving with honesty, trust, and hard work
- Deliver– Following through on commitments while exceeding expectations
- Excel– Creating an innovative and improving work environment
The Position:
This position aims to support and promote Visit Allen’s strategic mission by representing the organization at industry events, fostering relationships with stakeholders, and coordinating a wide range of marketing, event planning, and operational activities.The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.
- Assists with the annual marketing plan by contributing ideas and supporting the implementation of initiatives aligned with Visit Allen's strategic mission. Helps develop and execute marketing strategies through research, content planning, and messaging for meeting planners and leisure audiences.
- Assists in digital presence and content management by updating website and events calendar and collaborating with stakeholders to create and promote programs, events, and activities.
- Assists departmental staff by preparing meeting agendas, packets, and documentation, coordinating logistics for meetings, conducting research, preparing promotional materials for trade shows, and organizing site tours to introduce clients to local hotels, restaurants, and attractions.
- Supports event planning by organizing meetings and receptions, collaborating with the team on themes, invite lists, budgets, venue booking, menu selection, and event logistics.
- Assists digital marketing by preparing and sharing content, updating social media, creating infographics, and developing newsletters. Uses graphic design software to create visual materials, collaborates with stakeholders, and captures event content for campaigns for live and b-roll content . Ensures brand consistency by adhering to CVB graphic identity guidelines.
- Builds and maintains relationships with industry partners, communicates event details, and collaborates with the team to welcome clients and distribute gift baskets for sales efforts. Represents Visit Allen at industry meetings.
- Supports destination sales and services by researching prospects, managing leads, preparing promotional materials for trade shows and sales efforts, and coordinating client site tours to highlight local offerings.
- Assists in management of event housing logistics for clients by creating reservation sites, overseeing room inventory, assisting with guest reservations, generating reports, and annually training hotel partners on housing software.
- Promotes the destination by attending trade shows and conferences, coordinating gift baskets for client engagement, and assisting with research, database entry, and trade show follow-up. Supports departmental staff in preparing promotional materials for trade shows and sales efforts.
Work requires broad knowledge in a general professional or technical field. A typical way to obtain the required qualifications would be:
- Bachelor’s and three (3) years of work experience.
- Associate's and seven (7) years of work experience.
- High School diploma or equivalent and eleven (11) years of work experience.
Special Requirements
Must possess a valid Texas Class C driver’s license.
Knowledge of:
City rules, regulations, policies, and procedures.
State laws, regulations, and guidelines related to the Convention and Visitor’s Bureau.
Sales process, including prospecting, cold calling, managing customer relationships, building and developing a market, and closing deals.
Visitor, tourism, and hotel industry.
Project management methods and techniques.
Modern office practices, procedures, and equipment, including financial application software.
Skill in:
Establishing and maintaining working relationships with professional and support staff, vendors, potential clients, the public, and City employees.
Developing a market and producing results through increased qualified lead volume.
Assessing and prioritizing multiple tasks, projects, and demands.
Providing outstanding customer service and conflict resolution.
Identifying opportunities to improve customer service and satisfaction.
Operating a personal computer utilizing a variety of business software.
Understanding and interpreting complex laws, rules, regulations, policies, and guidelines.
Creating, preparing, writing, and proofing presentations, reports, documents, and correspondence.
Working effectively in a high-pressure environment with changing priorities.
Effectively communicating in both oral and written formats.
Salary : $23 - $33
