What are the responsibilities and job description for the Digital Communications Specialist, Operations Specialist I (NCS) - Mayor's Office of Homeless Services position at City of Baltimore, MD?
THIS IS A NON-CIVIL SERVICE POSITION
POSTING DATE: 2/18/2025
SALARY RANGE: $65,393.00 - $104,724.00 ANNUALLY
BACKGROUND CHECK
Eligible candidates under final consideration for appointment to positions identified as positions of trust will be required to complete authorization for a Criminal Background Check and/or Fingerprint must be successfully completed.
PROBATION
All persons, including current City employees, selected for this position must complete a mandatory 6-month probation.
SUMMARY OF POSITION
The Baltimore City Mayor’s Office of Homeless Services (MOHS) is seeking a dynamic individual for the position of Digital Communications Specialist. The incumbent reports to the Public Relations Officer, MOHS.
The Digital Communications Specialist is responsible for effectively messaging and amplifying MOHS’ mission, strategies, progress, and impact on digital platforms under the direction of the Public Relations Officer. This candidate will create and deliver high-quality engaging products for distribution to city leaders, stakeholders, the Baltimore City Continuum of Care (CoC), MOHS providers, and Baltimore City residents. The ideal candidate is passionate about serving the community and amplifying the voices of people with lived experience of homelessness through storytelling and information-sharing.
ESSENTIAL FUNCTIONS
Digital Communications
- Assist in communications strategy development and execution on social media, particularly Facebook, Twitter, Instagram.
- Develop social media content: creating graphics, drafting content, managing an editorial calendar, and reporting platform analytics.
- Work closely with MOHS staff and Public Information Officer to develop graphics, print materials, and visual content that effectively conveys values, efforts, and outcomes.
- Design print materials including flyers, brochures, reports, and one-pagers for distribution to MOHS staff, city leaders, stakeholders, the Baltimore City Continuum of Care (CoC), MOHS providers, and Baltimore City residents.
- Create consistent and effective messaging for social media, print materials, website updates, and newsletters.
- Maintain MOHS website: reporting analytics, updating content when necessary, and ensuring that information and resources on the website are current at all times.
- Adhere to deadlines set internally and externally to ensure the timely completion of projects, tasks, and deliverables in coordination with stakeholders.
- Conducting and compiling video interviews: interviewing local stakeholders, MOHS staff, partners and providers, and people with lived experience of homelessness.
- Support the Public Information Officer with other duties and special projects on a rolling basis as assigned.
Community Engagement
- Engage and educate communities by creating compelling graphics and videos for information-sharing and storytelling purposes.
- Build and maintain positive working relationships with MOHS staff, members of the CoC, and partners and providers.
- Assist in staffing at community and resource events.
- Support community-led and MOHS-led forums centered around MOHS’ mission and supporting people at risk of or experiencing homelessness.
- Visual storytelling through photographs.
- Assistance with press events.
EDUCATION AND EXPERIENCE REQUIREMENTS
EDUCATION: An associate’s degree and 5 years of experience performing complex analytical support for an operational, technical, or administrative function is required.
A bachelor’s degree or 5-7 years of experience in graphic design, journalism, strategic communications, public relations, community engagement, or a related/applicable field is preferred.
EQUIVALENCY NOTES: Have an equivalent combination of education and experience.
LICENSES, REGISTRATIONS AND CERTIFICATES
Have a valid Maryland Class C Noncommercial driver's license or an equivalent driver's license and eligible to obtain a Baltimore City driver’s permit. PROVISIONAL DRIVER’S LICENSE ARE NOT ACCEPTABLE.
NOTE: YOU MUST UPLOAD A COPY OF YOUR VALID DRIVER’S LICENSE WITH APPLICATION AT TIME OF APPLYING.
KNOWLEDGE, SKILLS, AND ABILITIES
- Excellent critical thinking skills and the ability to exercise good judgment
- Ability to establish effective relationships with various media, social, civic and community groups, organizations and the public. Demonstrated ability to establish and maintain working relationships with co-workers and the general public.
- Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds, including people with lived experience, in planning and decision-making processes.
- Thorough knowledge of reference and research methods and techniques used in collecting, compiling, and organizing data.
- Ability to identify and prioritize assignments and tasks; ability to effectively manage time and resources.
- Strong computer skills, including use of Microsoft Office, Adobe design products, Canva, Hootsuite, and knowledge of digital marketing and presentation tactics.
- Able to capture and illuminate community voice in communications.
- Thorough knowledge of English usage. Strong verbal and written communication skills.
- Excellent graphic design skills and photography are a plus
- Ability to access equipment (i.e., camera, tripod, microphone).
- Demonstrated ability to prepare and present ideas and information clearly yet concisely. Demonstrated ability to prepare and present reports.
- E-mail marketing, project management, marketing, and community engagement skills.
- Reliable vehicle for travel to program locations.
BENEFITS
The City of Baltimore offers a generous and competitive benefits package. You can learn about our benefits here:
https://humanresources.baltimorecity.gov/hr-divisions/benefits
Financial Disclosure:
This position is required to complete a Financial Disclosure pursuant to Sections 7-7, 7-8, and 7-9 of the City Ethics Law.
Baltimore City Government is an Equal Employment Opportunity Employer, and we are committed to a workplace that values diversity, equity, and inclusion. The City of Baltimore prohibits discrimination on the basis of race, color, religion, age, sex, ancestry, creed, national origin, disability status, genetics, marital status, military service, sexual orientation, gender identity/expression or any other characteristic protected by federal, state or local laws. Applicants requiring accommodations during the hiring process should contact the Department of Human Resources directly. Requests for accommodations should not be attached to the application.
BALTIMORE CITY IS AN EQUAL OPPORTUNITY EMPLOYER
Salary : $65,393 - $104,724
