Tourism Marketing Manager (Part Time)

GENERAL STATEMENT OF DUTIES:  The Tourism Marketing Manager will be responsible for executing the destination marketing plan for the City of Belmont, including the Belmont Tourism Development Authority (BTDA). This manager will facilitate the active relationship with hotels, attractions, and restaurants in Belmont city limits. The manager will also be the liaison and conduit between the City of Belmont and BTDA and other tourism-related organizations. Work involves marketing Belmont, NC as a destination to stimulate economic development and to promote tourism.

DISTINGUISHING FEATURES OF THE CLASS: 

DUTIES AND RESPONSIBILITIES

Essential Duties and Tasks

• Manages the City of Belmont’s and BTDA’s destination brand marketing messages on media platforms including print, digital, and social.
• Develops a coordinated annual marketing plan for the City of Belmont’s and BTDA’s destination brand marketing messages on all media platforms.
• Serves as the administrative staff to the BTDA and attends BTDA meetings, providing relevant information to BTDA members in advance of meetings.
• Crafts, executes, plans, and places Belmont’s tourism related advertising and promotion schedule on all media platforms and key media markets to effectively drive audience engagement and visitation demand.
• Engages local hospitality industry stakeholders in developing a marketing plan and in communicating messages that enhances Belmont, our partners’ businesses, and our visitors’ experiences.
   
• Tracks, analyzes, and reports on all marketing related performance indicators monthly.
• Manages Belmont’s inventory of photo, video, and blog content.
• Maintains and adjusts BTDA’s three-year tourism marketing plan to guide strategic direction and aspirational goals.
• Works with BTDA members to develop an annual budget responsive to the annual marketing plan.
• Implements and tracks objectives in the annual marketing plan(s).
• Attends tourism and community events, including night and weekend events.
• Captures and creates photo/video content to be used in all areas of City of Belmont and BTDA marketing including social, website, print, or other digital media.
• Maintains and updates BTDA websites and social media platforms.
• Coordinates with City of Belmont staff on social media strategies for City of Belmont to best utilize all available media assets in promoting Belmont.
• Identifies ad-hoc opportunities to market and promote tourism for Belmont.
• Promotes cooperation in advertising and marketing between the various tourism- related groups in the area, including the City of Belmont, to maximize promotion resources and effectiveness.
• Represents the City of Belmont and the BTDA through service on boards and committees of appropriate local, regional, state, and national organizations.
• Stays informed of tourism-related marketing strategies and trends.
• Performs such other additional duties as may be assigned.

Additional Job Duties

Performs related duties as required.

Knowledge, Skills, and Abilities

• Considerable ability to solve problems independently.
• Considerable knowledge of computer skills (MS Word, Excel, MS Outlook, etc.).
• Ability to communicate effectively both orally and in writing.
• Knowledge of traditional and emerging marketing techniques and technologies.
• Experience with development and execution of marketing plans, capturing metrics of such plans, and performing necessary analysis.
• Proficiency with social media platforms and strategic use and measurement of each.
• Strong organizational and customer service skills.
• Ability to communicate clearly and concisely, both orally and in writing.
• Considerable knowledge of the principles and practices of marketing.
• Considerable knowledge of municipal organization and functions.
• Considerable knowledge of photography, graphics, design, and printing.
• Considerable knowledge of presentation and publications software, web authoring software, and related information technology tools for marketing, public relations, and communications.
• Strong skill in public contact and customer service.
• Ability to learn new computer software and computer programs.
• Ability to write, edit, and communicate clearly and create a positive and professional image of city and BTDA.
• Ability to exercise sound judgement in marking decision in conformance with city policies, state, and federal laws related to the release of public information.
• Ability to communicate effectively in conversations, public presentation, and written form.
• Ability to establish and maintain effective working relationships with election and appointed officials, department heads, employees, citizens, and all media.

Physical Requirements

• Must be able to physically perform the basic life operational functions of reaching, standing, fingering, grasping, feeling, talking, hearing, and repetitive motions.
• Must be able to perform light work exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to lift objects.
• Must possess the visual acuity to prepare and analyze data and figures, operate a computer terminal, and do extensive reading.

Desirable Education and Experience

• Bachelor’s Degree in marketing, public relations, graphic design, communications, or related field and three (3) years of experience directly related to area of assignment; or an equivalent combination of education and experience.

Salary : $28 - $35