What are the responsibilities and job description for the Website and Communications Specialist position at City of Cedar Park?
JOB
Under the direction of the Assistant Director of Community Affairs, the Website and Communications Specialist maintains the City of Cedar Park’s external website and is responsible for creating and maintaining public-facing written content for targeted audiences on the City Website and internally approved microsites. Assists other departments to identify and create content and update pages to support their departmental missions while ensuring consistency of the City’s brand and voice.
EXAMPLE OF DUTIES
Maintains the City’s external website, including creating and maintaining web pages, web parts, modules, tabs, links, and other navigation tools.Creates and maintains website content, including writing and editing copy, designing web graphics, and optimizing for search engines. Creates and maintains microsites as required for special projects and programs.Creates and updates pages and content, in coordination with other communications professionals and web contacts for departments.Creates content strategies specific to target audiences, includes conducting market research and employing Search Engine Optimization (SEO) strategies.Creates engaging, sharable content across all content management system (CMS) channels, including social media platforms, website and mobile apps.Works with the Community Affairs team to develop effective storytelling across all communication channels.Coordinates content with internal departments to support their respective missions, ensuring consistency in voice and cultivating an engaged digital community. This includes advising departments, programs, and campaigns for website strategy, content, and organization.Ensures website design and content meet style guide, user-experience, and graphics standards.Creates and adheres to regular audit and review of website content to ensure accuracy and consistency with the City’s branding, user experience design principles and edit and cull content based on site traffic and research patterns. This includes checking for broken links, outdated information, and incorrect style/template; developing a schedule for retiring pages no longer in use; and troubleshooting plug-in issues/updates.Performs regular audits of the website to ensure accuracy and consistency with the City’s branding, user experience design principles, and SEO standards.Assists in monitoring web usage providing reports.Develop, track, and make recommendations for performance indexes related to website traffic and performance.Tests website accessibility and functionality from a variety of environments.Analyzes data and develops testing plans to continuously improve campaign and website performance.Works closely with department employees to create procedures, standards, and style guides.Designs and conducts regular training sessions for users, including on our templates, our website, our style, user experience, plain writing, website best practices, etc.Maintains list of website contacts for departments/programs.Contributes to user-orientated perspective in the design, development, and maintenance of online material.Performs other related duties as may be assigned.
SUPPLEMENTAL INFORMATION
Knowledge of: Strong knowledge of plain language/writing for best web practices; Strong knowledge of English grammar and AP Style; Strong understanding of how to employ SEO strategies; Microsoft Office Suite, Adobe Photoshop, Adobe InDesign and Adobe Acrobat Professional; basic knowledge of design principles; knowledge of HTML, style sheets, responsive design, browser formatting, and browser security issues. Skills/Abilities: Demonstrate proficiency in both oral and written communication; gather, compile, analyze, and evaluate a variety of information and make sound decisions. Ability to help identify and troubleshoot UX problems (responsiveness); ability to write and edit with speed and accuracy to create clear, engaging, and informative copy; ability to handle multiple priorities in order to meet project deadlines; ability to initiate workflow, work independently and work under pressure; ability to work in a team environment. Must be able to work a flexible schedule. Some weekend and evening hours will be required.
Under the direction of the Assistant Director of Community Affairs, the Website and Communications Specialist maintains the City of Cedar Park’s external website and is responsible for creating and maintaining public-facing written content for targeted audiences on the City Website and internally approved microsites. Assists other departments to identify and create content and update pages to support their departmental missions while ensuring consistency of the City’s brand and voice.
EXAMPLE OF DUTIES
Maintains the City’s external website, including creating and maintaining web pages, web parts, modules, tabs, links, and other navigation tools.Creates and maintains website content, including writing and editing copy, designing web graphics, and optimizing for search engines. Creates and maintains microsites as required for special projects and programs.Creates and updates pages and content, in coordination with other communications professionals and web contacts for departments.Creates content strategies specific to target audiences, includes conducting market research and employing Search Engine Optimization (SEO) strategies.Creates engaging, sharable content across all content management system (CMS) channels, including social media platforms, website and mobile apps.Works with the Community Affairs team to develop effective storytelling across all communication channels.Coordinates content with internal departments to support their respective missions, ensuring consistency in voice and cultivating an engaged digital community. This includes advising departments, programs, and campaigns for website strategy, content, and organization.Ensures website design and content meet style guide, user-experience, and graphics standards.Creates and adheres to regular audit and review of website content to ensure accuracy and consistency with the City’s branding, user experience design principles and edit and cull content based on site traffic and research patterns. This includes checking for broken links, outdated information, and incorrect style/template; developing a schedule for retiring pages no longer in use; and troubleshooting plug-in issues/updates.Performs regular audits of the website to ensure accuracy and consistency with the City’s branding, user experience design principles, and SEO standards.Assists in monitoring web usage providing reports.Develop, track, and make recommendations for performance indexes related to website traffic and performance.Tests website accessibility and functionality from a variety of environments.Analyzes data and develops testing plans to continuously improve campaign and website performance.Works closely with department employees to create procedures, standards, and style guides.Designs and conducts regular training sessions for users, including on our templates, our website, our style, user experience, plain writing, website best practices, etc.Maintains list of website contacts for departments/programs.Contributes to user-orientated perspective in the design, development, and maintenance of online material.Performs other related duties as may be assigned.
SUPPLEMENTAL INFORMATION
Knowledge of: Strong knowledge of plain language/writing for best web practices; Strong knowledge of English grammar and AP Style; Strong understanding of how to employ SEO strategies; Microsoft Office Suite, Adobe Photoshop, Adobe InDesign and Adobe Acrobat Professional; basic knowledge of design principles; knowledge of HTML, style sheets, responsive design, browser formatting, and browser security issues. Skills/Abilities: Demonstrate proficiency in both oral and written communication; gather, compile, analyze, and evaluate a variety of information and make sound decisions. Ability to help identify and troubleshoot UX problems (responsiveness); ability to write and edit with speed and accuracy to create clear, engaging, and informative copy; ability to handle multiple priorities in order to meet project deadlines; ability to initiate workflow, work independently and work under pressure; ability to work in a team environment. Must be able to work a flexible schedule. Some weekend and evening hours will be required.
