Marketing and Communications Coordinator

POSITION TITLE: Marketing and Communications Coordinator

POSITION SUMMARY: The Marketing and Communications Coordinator is responsible for developing and implementing marketing strategies that enhance the visibility and reputation of the Economic Development Corporation (EDC) and the community it serves. This position involves creating compelling content, managing digital and social media campaigns, and fostering relationships with local businesses, media, and community stakeholders to promote economic growth and investment. The Specialist will craft messaging that effectively communicates the areas economic assets, business opportunities, and community benefits, while ensuring brand consistency across all platforms. Additionally, the role includes supporting public relations initiatives, organizing promotional events, and analyzing marketing data to refine strategies and maximize outreach. The ideal candidate is a creative communicator with a strong understanding of digital marketing tools and a commitment to driving community development and prosperity. This is not a full list of job duties; additional responsibilities may be assigned as needed.

Key Responsibilities

Marketing Strategy Development:

• Design and implement marketing plans to highlight the region's advantages.

• Promote incentives, resources, and benefits for businesses, residents, and visitors.

Content Creation and Management:

• Write and edit press releases, newsletters, reports, and web content.

• Develop engaging content for social media platforms, blog posts, and newsletters.

• Produce materials like brochures, annual reports, and promotional videos.

Social Media and Digital Marketing:

• Manage social media accounts and digital marketing campaigns.

• Monitor metrics to assess engagement and reach and adjust strategies accordingly.

Brand Management:

• Maintain a consistent and appealing brand identity.

• Develop and oversee brand campaigns, community outreach, and event promotions.

Public Relations and Community Engagement:

• Build relationships with local media, community partners, and business leaders.

• Serve as a positive representative for the EDC at public events, conferences, and meetings.

Event Planning and Promotion:

• Organize and promote economic development events such as job fairs, expos, and community forums.

• Work with vendors, partners, and other stakeholders to coordinate these events.

Pay Grade: 7

Salary Range: ($45,506.24-$65,984.04) paid bi-weekly, depending upon experience and qualifications

Location: City Hall, Cleveland Texas Status: Full-time, non-exempt, at-will

The City of Cleveland is an E-Verify Employer.

E-Verify is an internet-based system used by employers to verify employment eligibility. It compares

information from an employee's Form I-9, Employment Eligibility Verification, with records from the

U.S. Department of Homeland Security and the Social Security Administration to confirm eligibility

for employment.

POSITION REQUIREMENTS:

Education and Experience

• Bachelors degree in Communications, Business, Economics, Public Relations, Integrated Marketing Communications, or a closely related field preferred. Equivalent experience of a minimum of 4 years in a related field, preferably within EDC/municipal government, may be considered in lieu of a degree, provided the candidate has a high school diploma or GED.

• Integrated Marketing and Communications (2 years): At least two years of experience in integrated marketing and communications, encompassing media relations/public relations, marketing, advertising, social media, community relations, and event management.

• Content Creation and Development (4 years): Minimum of four years of experience creating and developing cross-platform content, such as videos, articles, e-newsletters, rack cards, and similar materials, tailored with relevant tone and style.

• Municipal Marketing and Communications Experience: Previous experience in a marketing and communications role within a municipal setting, ideally in a Public Information Officer (PIO) capacity or similar.

• Professional Accreditation or Membership: Active accreditation or membership with recognized public relations or marketing organizations is preferred.

• Media Inquiry Response: Experience in responding to media inquiries, demonstrating adeptness in managing press relationships and delivering clear and effective communication.

• Arts and Culture Industry Background: Familiarity with the arts and culture sector is desirable, bringing a creative understanding to marketing and communication efforts.

• Digital Management and Analytics: Skilled in website and social media management, with a strong grasp of analytics to assess and enhance engagement.

• Time Management and Organization: Strong time management and organizational abilities, with demonstrated capacity to multitask effectively and meet tight deadlines.

Additional Requirements:

• Valid Texas drivers license with an acceptable driving record.

• Successful completion of a pre-employment drug screen, physical examination, and background check.