What are the responsibilities and job description for the Visitor Engagement Manager position at City of College Station?
Under general supervision of the Assistant Director – Tourism, the Visitor Engagement Manager leads the operations of the city's visitor and event center, ensuring exceptional visitor experiences and managing a team dedicated to planning and executing city events. This position also focuses on bringing in and assisting with other programs and events in the city, as well as developing new programs and events to bolster visitor attraction and community engagement.
Responsible for overseeing the planning, organization, and successful execution of city events, ensuring budgetary and engagement goals are met.
Develop, innovate, and implement strategies, programs and events to enhance visitor satisfaction, attract visitors, and improve community engagement. Address and resolve visitor inquiries and feedback.
Build and maintain relationships with local businesses, community groups, and stakeholders to boost event participation and visitor engagement.
Actively seek opportunities to bring in and assist with other city programs and events, enhancing the overall offering and community involvement.
Develop and manage the visitor and event center budget, ensuring financial efficiency and adherence to allocated funds.
Oversee, train, motivate and evaluate assigned staff responsible for city events and visitor interactions; work with employees to correct deficiencies; identify and resolve employee concerns and/or problems; direct work; complete employee performance evaluations; provide professional development opportunities; and make hiring, terminating and disciplinary recommendations.
Collaborate with the marketing team to promote events and activities through various channels, including social media, email newsletters, and local media.
Oversee the operations of the visitor and event center, and ensure it is well-maintained, welcoming, and functional for all visitors.
Collect and analyze visitor data to identify trends, measure event success, and inform future engagement strategies.
Perform other duties as assigned.
Required:
Bachelor's degree in hospitality management, event planning, marketing, or a related field and three (3) years of relevant experience in event planning, venue management, tourism, or a related field; or an equivalent combination of education and experience
Valid Texas Driver’s License
Proven track record in managing events, marketing, and visitor engagement
Strong leadership and team management abilities
Excellent communication and interpersonal skills
Ability to multitask and manage multiple priorities in a fast-paced environment
Proficient in budget management and financial planning
Creative mindset and a passion for enhancing visitor experiences
Ability to lift 20 pounds and stand for extended periods of time
Preferred: Five (5) years of relevant experience, including at least two years in a leadership role
Salary : $73,270 - $109,902