Marketing and Media Relations Coordinator - Police

Salary :

40,269.74 - $58,592.47 AnnuallyLocation :

Denison, TXJob Type :

Full-TimeJob Number :

00450Department :

PoliceDivision :

PoliceOpening Date :

02 / 20 / 2025Closing Date :

Continuous

Description

The Marketing and Media Relations Coordinator serves as the Public Information Officer (PIO) for the Denison Police Department, overseeing all public communication efforts, including media relations, social media, and community outreach. This position is responsible for maintaining transparency and fostering positive relationships between the department and the community by ensuring timely and accurate dissemination of information.

Key responsibilities include managing internal and external communications, preparing and distributing press releases, responding to media inquiries, and serving as the department's spokesperson. The role also involves collaborating with city officials, media outlets, and community stakeholders to promote public safety initiatives, emergency updates, and department programs. Strong writing, public speaking, and crisis communication skills are essential, along with the ability to engage effectively with diverse audiences to enhance trust and community partnerships.Examples of DutiesESSENTIAL FUNCTIONS

The following duties are typical for this position. These are not to be construed as exclusive or all-inclusive. To perform this job successfully, an individual must be able to demonstrate competence and satisfactory performance of these duties. Other duties may be required and assigned.Coordinate with the Chief of Police, department staff (both sworn and civilian), and local media outlets.Develop and implement public relations initiatives, ensuring effective project management from start to completion.Write and distribute press releases, media advisories, and other communication materials, ensuring accuracy and relevance.Serve as the department's primary media liaison, providing 24 / 7 media support, conducting on-scene interviews, and managing crisis communication.Oversee internal and external department publications and communications, including on-air interviews for television, radio, and social media.Monitor and engage with internal and external stakeholders through social media to maintain the department's public image.Play a key role in recruitment efforts by working with promotional agencies to enhance awareness.Stay current on social media trends to improve engagement and outreach.Maintain and update the department's website with accurate information on community initiatives, safety awareness, and promotions.Collaborate with local marketing professionals for promotional photos and videos.Manage brand consistency across internal designs, including social media content, brochures, flyers, and website graphics.Assist city communication and engagement teams with strategic initiatives and brand management.KNOWLEDGE SKILLS AND ABILITIES

Strong writing skills, including drafting press releases, social media content, and public safety announcements.Confident public speaking ability, including serving as the department's spokesperson.Experience in creating engaging content, monitoring trends, and responding to public inquiries.Ability to handle sensitive information and deliver timely updates during emergencies.Strong collaboration skills to work effectively with media, city officials, and community partners.Expertise in communication strategies to enhance public awareness and promote department initiatives.Ability to manage multiple tasks and work efficiently under high-stress conditions.Proficiency in Microsoft Office, editing software (content, video, brand management), and digital camera / video recorder operation.Knowledge of social media platforms (e.g., Facebook, Instagram, X, YouTube) and current trends.Strong organizational skills and the ability to work independently with minimal supervision.

Nothing in this job description limits management's right to assign or reassign duties and responsibilities to this job at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.Typical Qualifications

MINIMUM REQUIRED QUALIFICATIONS

Experience in utilizing social media for mass communication is desired.Must obtain the following certifications within six months of hire :

State of Texas NotaryOpen Records CertificationNCIC / TCIC Certification

Valid Texas Class C Driver's License.Driving record must meet the standards for coverage under the City's auto liability policy.PREFERRED QUALIFICATIONBachelor's degree in Communications, Marketing, Journalism, or a related field.Experience in communications, journalism, marketing, or a related field.Experience in press release preparation, mass communication, and / or broadcasting.Physical & Work EnvironmentPHYSICAL AND WORK ENVIRONMENT The physical and work environment characteristics described in this description are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions or as otherwise required by law. Employees needing reasonable accommodation should discuss the request with the employee's supervisor or Employee Services.

Work involves preparing and analyzing written or digital data and observing general surroundings and activities.Occasional exposure to outdoor weather conditions.Vocal communication is required for expressing ideas and providing instructions clearly and effectively.Primary work setting is an office, with occasional fieldwork required.

The City of Denison is proud to offer an array of benefits and wellness opportunities for employees. to learn more.

Salary : $40,270 - $58,592