Marketing Manager Job at City of Grapevine in Grapevine

Coordinates, monitors and produces promotional materials related to the promotion of Parks and Recreation programs, facilities and services. Serves as the chief spokesperson and community relations contact for the department in communicating to the public and media regarding Parks and Recreation activities and events. Manages perpetual development, implementation and evaluation of the overall department marketing plan and promotional strategies.

Responsibilities

• Creates robust, interactive communication that engages the community.
• Coordinates and produces publications, newsletters, reports, social media posts and other documents directly.
• Advises staff on digital content including website and social media networks to be more effective as an information tool.
• Communicates within the department and City including newsletters, annual reports, and other publications.
• Plans, develops and implements marketing strategies including marketing / advertising plans; identifies target markets.
• Develops and implements promotional campaigns for parks and recreation facilities, programs and events resulting in increased exposure, participation, household penetration rates and revenue.
• Coordinates and produces publications, advertisements and other documents directly related to promoting Parks and Recreation activities to increase general awareness.
• Advises staff on using the website more effectively as a marketing / informational tool.
• Works with consultants, contractors and other media service providers per direction / approval of the department Director when developing and updating the department website and Amilia / SmartRec (in person and online registration software).
• Coordinates monitoring of posts, questions, feedback and general presence across all social media and other digital platforms.
• Keeps all digital communication current, including websites and social media.
• Ensures a unified message is conveyed from the department to the public.
• Ensures brand consistency and proper use.
• Prepares, submits and monitors the department’s marketing budget and measures the return on investment of marketing expenditures ensuring that marketing dollars are spent effectively.
• Performs related duties as directed when such duties are a logical and appropriate assignment to the position.
• Regular and timely attendance are required for this position.
• Interacts professionally and respectfully with the public, coworkers, and others in the course of daily work.

Skills, Knowledge and Abilities

Education, Experience and Other Requirements

Bachelors Degree in Marketing, Public Relations, Journalism, Business or related field with an emphasis in marketing plus four years of equivalent experience or an equivalent combination of education, training, and / or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the job. Experience in the public sector preferred.

Must be familiar with graphic and publishing software such as the Adobe Creative Suite or similar as well as social media tools, schedulers and analytics; familiar with Word Press or similar. Ability to function on both desktop and mobile devices.

Must have the flexibility to work weekends, extended and irregular hours.

Must pass a credit check and a Federal / National criminal background check. Must have a valid Texas driver's license with an acceptable driving record as defined by City policy.

Must pass a pre-employment drug screen.

Working Conditions

While performing the essential functions of this position the employee is rarely exposed to disagreeable environmental factors.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the essential functions of this job the employee is regularly required to perform light to medium work that involves walking or standing, use the computer keyboard and mouse, use hands to finger, handle, or feel, reach with hands and arms, talk and hear, stand, walk, and stoop, or crouch. This position requires occasionally lifting and / or moving up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus. This job requires the ability to work in an office environment where the noise level is usually moderate.

The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. They are not intended to be an exhaustive list of responsibilities, duties and skills required. This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer as the needs of the employer and the job requirements change.

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