GENERAL MANAGER

GENERAL MANAGER
GREENVILLE ELECTRIC UTILITY SYSTEM (GEUS)

PROFILE
The General Manager is a direct report to the GEUS Board of Trustees, a five-member governing
board with members appointed by the GEUS Board and confirmed by the City Council to govern
Greenville’s community consumer-owned electric, TV, and Internet services. Trustees can serve
two consecutive three-year terms, which are on a staggered basis. The General Manager directs
134 personnel through six direct reports, including a Chief Operating Officer directing
Engineering, Operations, Power Production, and Technology functions as well as leaders
directing the functions of Business Services, Compliance, Customer Service, Energy Market
Management, and Marketing/Key Accounts.

CONDITIONS AND REQUIREMENTS
The next General Manager will inherit direction of a utility with a cohesive leadership team and
governing body and be expected to continue a culture of assertive action to protect the interests
of the Greenville community. Greenville began experiencing substantive residential and
commercial growth during the pandemic and continuing today. The city enjoys a healthy
commercial and industrial base and is home to L3 Harris, a diverse range of manufacturing, and
other industry that supports a healthy economy and higher-than-average load factor. Growth
reached 5% or higher since before the pandemic and closer to 12% recently and including 6,700
residential units proposed and 1,900 under active construction.

The environment of extraordinary customer growth necessitates high performance and demand of
the General Manager and employees and a strong culture of ownership and engagement in the
mission of the organization. Continuing leadership, proper management style, and resultant
culture are high priorities for the GEUS Board. The organization views all aspects of the current
leadership style and culture as ideal moving into the future. They want General Manager
candidates that share their values and high prioritization of efficient performance, assertive action,
and quality service with competitive cost to customers, while balancing the need to foster a strong
internal team environment, workforce investment, and absolute pride in the organization. An
empathetic leader with listening skills is required. The General Manager should create an
environment where leaders of the organization are engaged with community leaders while
maintaining close communication across the team and consistent external messaging from all
levels of the organization. Ideal candidates will display proof of these characteristics in current
and past leadership roles. GEUS seeks at least 15 years of industry experience including
substantive leadership as an executive of an electric utility organization with similar
characteristics. Experience with an electric utility that also offers fiber or broadband services
would be a plus.

Power supply is a substantive challenge for GEUS that the organization met successfully for
years with an excellent support team managing supply and navigation of ERCOT with an evolved
mindset that minimizes or eliminates the damage caused by unforeseen events. GEUS takes
advantage of surplus capacity in owned and contracted resources, allowing the organization to
take advantage of fluctuations in ERCOT energy pricing and the capability to sell or purchase
energy dependent on market conditions. Ideal General Manager candidates will offer applicable
experience in an environment that includes owned-and-operated generation facilities, power
purchase agreements, RTO interface, and an environment that utilizes risk management and

hedging techniques to protect the health and financial viability of the organization and member

rates.

GEUS does not employ a government affairs executive and relies distinctly on the General

Manager, direct reports, and consultants to perform the function. This work often engages the

General Manager deeply in legislative and regulatory affairs and rate and transmission tariff

projects with the assistance of consulting firms. Human Resources functions are shared with the

City of Greenville, but the General Manager and his or her team are engaged deeply in Human

Resource affairs. Candidates with experience engaging in regulatory and legislative matters and

those who can display evidence of influence in this environment, as well as those with experience

in workforce management, are desired.

Financial acumen is another priority for the GEUS Board of Trustees. GEUS offers the next

General Manager strong financial condition and advancing economic conditions in the community.

GEUS is accomplishing its financial goals and increasingly improving financial metrics to ideal

conditions including healthy and increasing reserves that position the organization for resilience

through challenging market conditions, all while reducing or maintaining rates for customers. Ideal

candidates will offer strong financial acumen that includes municipal debt financing, rates

experience, and general financial planning and related strategy planning experience.

Greenville is evolving its TV services and internet offerings into a streaming television service at

present and with a longer-term plan to offer fiber-to-the-home. Although competitive offerings are

available to Greenville customers, leadership and governance of the GEUS organization are

resolute to continue to invest in and evolve the service offerings for the community.

GEUS provides customer service and billing services for City of Greenville utilities including water,

wastewater, and solid waste.

Candidates must offer absolute commitment to safety as a priority. Evidence of such success in

creating a strong safety culture is a requirement. GEUS achieved no reportable safety accidents

from 2021-2023 and must repeat such performance long into the future.

It is desired that candidates live within a short distance of Greenville and offer a track record

engaging with community interests and leadership of non-utility community organizations. GEUS

has an established Community Powered program that offers employees opportunities to engage

in numerous community events each year.

GEUS (https://www.geus.org/)

GEUS offers a rich history as it became the first municipally owned utility in Texas on March 4,

1891. In 1988, voters approved the separation of the electric utility from the City of Greenville

administration, amending City Charter and creating a separate and fully autonomous Electric

Utility Board and defining transfers of revenue from the electric utility to the City of Greenville. The

GEUS Board of Trustees elected to bring fiber optic cable to the Greenville community and

formed GEUS Cable & Internet in 2000. In 2010, GEUS added a new generation plant with three

modern, quick start generating units. GEUS is currently adding 105MW of natural gas-fired

generation to its energy portfolio.

GEUS services an area of approximately 33 square miles inside the City of Greenville, Texas,

with a total service area of 97 square miles within Hunt County. Customer growth increased 22%

since 2014 and is up 12% over the past 5 years. Currently, the system supports 17,464 electric

customers and 4,903 TV and Internet customers. In FY 2023, GEUS sold nearly 529 million kWh

of electricity.

In 1975 the City of Greenville, along with three other cities, formed Texas Municipal Power

Agency (TMPA) to build a 462MW coal fired steam generation plant. The energy generated from

the TMPA Gibbons Creek plant was split among the member cities based on their pro rata share.

TMPA members decommissioned the Gibbons Creek plant in recent years, but GEUS maintains

10% ownership interest in TMPA’s assets including transmission.

GEUS owns, operates and maintains the following transmission and distribution facilities:

9 Substations:

32.1 Miles of Transmission

594 Miles of Overhead Distribution Lines

149 Miles of Underground Distribution Lines

Greenville, Texas

Greenville is the county seat of Hunt County and is roughly 45 miles northeast of Dallas, near

Lake Tawakoni, a popular recreation area for East Texas. L3 Communications Integrated

Systems L.P., an aircraft systems integration company, is the city's largest employer (14% of total

operating revenue in 2023) with roughly 6,500 employees and is also the largest employer in

northeast Texas. Greenville is a hub for rural areas surrounding the city and offers the region a

new recreational center and sports park; great shopping, restaurants, and employment

opportunities; and a wooded environment. The city offers a wonderful mixture of urban and rural

environments.

BENEFITS/RELOCATION

GEUS will cover the customary cost to relocate the successful candidate.

GEUS offers a comprehensive and competitive benefits program. A benefits summary is available

upon request. The organization utilizes the Texas Municipal Retirement System (TMRS). Eligibility

for retirement is 20 years at any age or 5 years and over 60 years of age. Retirement calculation

benefit is a healthy 2:1 ratio.

TIMELINE

• Resumes preferred by April 4
• Semi-Finalist Interviews – By May 2
• Finalist Interview on-site – By May 19
• Employment likely begins between June and early July 2025

CONTACT INFORMATION AND RESUME SUBMITTAL (PDF PREFERRED)

Patrick Prouse

Senior Recruiter

Mycoff Fry Partners LLC

pprouse@mfpllc.us

800.525.9082

www.mfpllc.us