Manager of Communications and Marketing

Manager of Communication and Marketing

Department : Marketing

FLSA Status : Exempt

Salary : $ 72,938.09 - $81,303.42

Position Overview

Under supervision and direction of the Chief Administrative Officer, the Manager of Communications and Marketing plans, directs, organizes and administers the operations of the Office of Communications and Marketing and manages City relationships with the media and ensures quality and accurate dissemination of information.

Among other things, principal duties include providing all City departments with communications and internal and external marketing support; assisting with the development of strategies to market and foster development partnerships; and developing and organizing internal and external city communications. This individual provides visionary, innovative leadership; develops and implements strategic plans, policies and procedures for the Office of Communications and Marketing; assists in brand management and content distribution strategies; and creates and implements plans and policies to increase visibility of the City's programs, events, and initiatives to the community.

Essential Job Functions

Essential duties and functions pursuant to the Americans with Disabilities Act may include the following. Other related duties may be assigned.

• Formulates communication and media strategies. Establishes and leads programs and practices to define, improve and disseminate communications via media and social media that establish and improve the brand of the City of Gulfport.
• Develops and executes a results-driven, multi-platform communications strategy and plan to support the City's mission, strategic plan / vision, and brand.
• Manages personnel within the Office.
• Oversees and manages digital and social media strategy and contributes new ideas to enhance the City's social presence.
• Leads and pursues assignments to support the strategic vision of the City and develops recommendations of marketing activities associated with this vision.
• Oversees the creation and management of marketing materials, to include, but not be limited to, managing graphic design projects, to completion and acts as brand liaison to the City to ensure consistent brand voice, vision, and aesthetic are achieved.
• Creates and oversees and supports development of print and online materials, to include, but not be limited to, reports, brochures, flyers, newsletters, posters, presentations, training materials, signage, ads, displays, fact sheets, and other promotional efforts on behalf of and for the City.
• Oversees development and / or creation, editing, publication, monitoring, and tracking of content for public and intranet websites associated with the City, to include, but not be limited to, keeping the sites relevant and up to date and visitor engaged.
• Oversees the creation, editing, publishing, and monitoring of social media content for Facebook, Twitter, YouTube, and other outlets / platforms and assists in recording and / or posting of video / print content on social medical platforms, to include, but not be limited to, researching and recommending of new social media outlets / platforms / sites as needed.
• Assists in research, writing, editing, and proofing social media, website and other online and print content and productions.
• Supports and assists in the coordination of community and program outreach strategies to improve and gauge public awareness of and involvement in City services, programs, plans, and projects.
• Oversees, coordinates, and manages press and media relations, to include, but not be limited to, drafting and editing of news releases, media advisories, talking points, and the like and maintenance of an updated press list and media materials as well as the coordination of media training.
• Oversees and coordinates production schedules, tracks timelines, and oversees and coordinates photo and video content libraries, and ongoing relationships with designers, photographers, and videographers.
• Prepares technical planning reports and conducts special studies

as required.

Knowledge, Skills and Abilities

Must possess required knowledge, skills, abilities and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Education and Experience

A bachelor's degree in communications, marketing, public relations, business administration, or a related field and a minimum of five (5) years of extensive technical and managerial experience in communications and marketing practices at the local government level and / or at least three (3) years of experience in a business capacity involving project analysis or management is required. Experience managing social media communities for brands or in executing social media outreach to targeted audience segments and in website content management systems required. Experience in managing media relations and email marketing campaigns is also required. Experience in managing personnel or staff is preferred.

Required Licenses or Certificates

Must possess a valid Mississippi driver's license.

Physical Demands and Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical requirements include occasional lifting / carrying of 10 pounds; visual acuity, speech and hearing; hand and eye coordination and manual dexterity necessary to operate a computer keyboard and basic office equipment. Subject to sitting, standing, reaching, walking, twisting and kneeling to perform the essential functions. Working conditions are both indoors and outdoors.

Salary : $72,938 - $81,303