Social Media Technician - Police Department

Please submit the General Employment Application for this position to HResources@homesteadfl.gov

General Function

This position is responsible for creating informative content for social media platforms, actively engage with the community, serve as a liaison between the police department and the public, media outlets, and other agencies, monitor social media channels for emerging issues. Develop and implement digital marketing strategies to promote the department's programs, services, and community outreach efforts. Provide training and guidance to department personnel on social media policies, best practices, and protocols. Monitor social media metrics, analytics, and insights to evaluate the effectiveness of content and campaigns.

Prepare reports on social media performance, audience demographics, and engagement trends to inform decision-making and strategy development. Collaborate with the department's IT and cybersecurity personnel to ensure the security and integrity of social media accounts and digital assets. Implement measures to protect against hacking, unauthorized access, and data breaches. Stay informed about emerging trends, technologies, and best practices in social media, public relations, and law enforcement.

Reports To

Chief of Police

Public Information Officer

Supervisory Responsibilities

None

Essential Duties And Responsibilities

• Writes, creates, and develops both marketing and in-house publications and collateral materials, such as newsletters and brochures.
• Self-starter; focused; hard-working; ability to work well independently.
• Responds to public inquiries and comments professionally and in a timely manner.
• Ability to manage projects from inception to completion with excellent follow-through skills.
• Helps coordinate special events such as ground-breaking ceremonies, ribbon cuttings, and grand openings.
• Create graphics, videos, and written content that align with the department’s branding and mission.
• Designs invitations, programs, and other promotional materials for special events.
• Receives and responds to calls and e-mails from residents, visitors, and researchers looking for data and information on the City of Homestead Police Department.
• Works in conjunction with ITS Department to provide continuous updates to the City of Homestead website.
• Monitors and maintains the police departments social media platforms.
• Attends city meetings/events after hours as requested.
• Works with skill and obvious aptitude for computer software programs, including Microsoft Word, Microsoft PowerPoint, Adobe Photoshop, Adobe InDesign, and Microsoft Excel.
• Works with individuals at all levels, internally and externally, in a positive and professional manner.
• Performs other duties as assigned.
  
  

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. Qualifying individuals with disabilities may be provided with reasonable accommodations to enable them to perform the essential functions.

Type Of Appointment/Work Hours

• Full-time/Regular in-person position.
• Standard workweek, which is forty (40) hours of work per week usually consisting of five (5) days of eight (8) hours per day. The workday may be varied for the efficient delivery of public service.
• Will be required to work other than the standard workweek on occasion, including evenings, weekends, and/or holidays.
• Will be required to work occasional overtime or shift assignments, if applicable.
  
  

Physical And Environmental Demands Or Conditions

The physical and environmental demands for this position have been listed on the last page of this description. Physical and environmental demands must be met to successfully perform the essential duties and responsibilities of this position.

Requirements

• High school graduation or equivalency is required. Bachelor’s degree in Communications, Public Relations, Marketing or a related filed is preferred. Experience in social media management, public relations, or similar role.
• Excellent English-language written and oral communication skills, including vocabulary, syntax, spelling, grammar, punctuation, and proofreading ability.
• Well-developed ability to draft clear, concise, and effective work product, based on a main idea and the purpose of the document.
• Must possess knowledge and familiarity with Adobe PhotoShop, InDesign, Microsoft Word, PowerPoint, and Excel.
• Spanish language, written and oral communication skills preferred.
• Capable photographer, as well as experience in package, brochure, newsletter, press release, and ad copy design and layout.
• Must possess a valid state of Florida driver’s license with a clean driving record.
• Must pass a background screening process.
  
  

Core Competencies

• Judgment - Sound decisions based on fact; uses logic to solve problems.
• Quality of Work - Performs work thoroughly, accurately, and professionally.
• Reliability - Timely and consistently completes assigned work; consistently reports to work and is punctual.
• Safety - Committed to ensuring a safe environment and complies with applicable safety standards.
• Technical Capability - Applies knowledge to identify issues and works to develop skills; demonstrates knowledge of techniques, skills, and equipment.
  
  

Work Authorization/Security Clearance

• The employee must successfully pass a background screening process and comply with the City’s Drug-Free Workplace policy.
• The City will also verify the identity and employment authorization of individuals hired so the proper completion of Form I-9 is required, which includes the employee providing documents evidencing identity and employment authorization.
  
  

All of the above information is intended to indicate the general nature and level of work performed by employees in this position. This description is not intended to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of employees assigned to this position. Duties, responsibilities, and activities may change at any time with or without notice.