Executive Director, Marketing & Communications

Executive Director, Marketing & Communications

About ,

City of Hope's mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the U.S., and one of the leading research centers for diabetes and other life-threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center that is ranked top 5 in the nation for cancer care by U.S. News & World Report at its core, City of Hope’s uniquely integrated model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas.

The Executive Director, Marketing & Communications at City of Hope Atlanta Cancer Center is responsible for the strategic direction and implementation of marketing and communications programs that support the mission and goals of City of Hope and City of Hope Atlanta Cancer Center. This role oversees local external communications, public affairs, brand management, advertising, events, visitor services, and emergency / crisis communications in partnership with the City of Hope System Chief Communications, Culture, and Experience Officer. The Executive Director will develop the City of Hope Atlanta marketing strategy and plan in collaboration with the City of Hope System Chief Marketing Officer and work closely with the Atlanta Executive Leadership Team (ELT) and the Office of Philanthropy.

The successful candidate :

Marketing Strategy :

Establish the strategic direction for Marketing and Communications, ensuring the implementation and execution of programs consistent with the vision and goals of City of Hope Atlanta.

Develop and establish service-oriented, client-based processes that are cost-effective and ensure timely and efficient programs.

Plan, manage, create, and produce strategic brand assets to increase awareness of City of Hope Atlanta for patients and consumers.

Public Affairs :

Oversee all external communications related to the City of Hope Atlanta Cancer Center, including executive speeches, media outreach, white papers, Op-eds, and other communications in partnership with the System Communications team.

Drive regional and local recognition in earned media for strategic clinical programs with accompanying clinical marketing and advertising to achieve or exceed growth goals in new patient volume and overall patient volumes in partnership with the system Brand and Creative Service team.

Engage in strategic conversations and build relationships with key external constituents across a broad spectrum of healthcare-related interest areas.

Work with appropriate members of the organization to develop and implement special or crisis communication plans as needed.

Serve as spokesperson for the City of Hope Atlanta organization as needed.

Brand Management :

Implement system brand strategy, brand architecture, and guidelines specific to City of Hope Atlanta Cancer Center, including messaging, graphic, and copywriting standards, ensuring all marketing produced internally or externally adheres to brand standards.

Drive regional and local recognition and knowledge of the brand, measured by reputational gains and consumer surveys.

Develop policies related to brand alignment with corporations or other organizations for marketing purposes.

Oversee the local adaptation of system creative approach, engage with external agencies as needed, and avoid duplication of costs across the system.

Digital Marketing :

Manage the cityofhope.org / Atlanta section of cityofhope.org; develop a strategic electronic communications plan to ensure the Atlanta section of the website and all other forms of electronic communication are optimized as marketing and communications tools.

Measurably increase social media participation from constituents.

Develop mobile applications and strategies for engaging referring physicians.

Personnel Management :

Attract, retain, and develop quality professional and staff members, providing leadership to further develop the department vision.

Qualifications

Your qualifications should include :

Minimum Education : Bachelor’s Degree

Minimum Experience : Ten (10) years relevant experience in marketing, communications, and government relations, including five years in the healthcare arena and preferably at an academic medical center

Preferred Education : Bachelor’s or Master’s degree in marketing, public affairs, communications, or related field

Preferred Experience : Recognized leader with deep experience in healthcare marketing and communications arena preferred

Proven experience in marketing and communications, preferably in a healthcare or nonprofit setting

Strong leadership and team management skills

Excellent communication and public speaking abilities

Strategic thinking and problem-solving skills

Ability to build and maintain relationships with key stakeholders