Marketing Specialist Job at City Of Keller in Keller

Job Description

Job Description

Position Function - Under the direction of The Keller Pointe Manager and / or Designee, performs assigned duties necessary to assist with the development and implementation of the marketing strategies of The Keller Pointe's activities, facilities, programs, and / or events.

Essential Duties% of Performance

Performs assigned duties necessary to develop, implement and maintain the marketing strategies for The Keller Pointe to develop and maintain its brand awareness and promotion of programs, activities and events. Duties include, but are not limited to : managing on-page and off-page search engine optimization; search engine goal setting; identifying, analyzing and engaging target audience activity, connectivity and interaction; developing business strategies and processes to meet the goals of internal programs; and developing and implementing collateral and promotions of programs, activities and events. Responsible for social media presences, profiles and traffic management; and achieving monthly, quarterly and yearly revenue and expenditure goals and objectives. 50%

Performs assigned duties necessary to assist with the development, implementation and monitoring of marketing operations, and customer-based on-line services, social media accounts, and web-page. Duties include, but are not limited to : researching competition; market conditions and campaign strategies and cost benefit analysis; and assisting with the procurement of services and goods related to vendors, and / or equipment and resources. May be responsible for the supervision, selection and retention of temporary / seasonal personnel and vendors. 45%

Performs additional duties as assigned.5%

Total : 100%

Physical DemandFrequency

BalancingR

BendingO

CarryingF

ClimbingRLegend

CrawlingN

CrouchingOC - Continuous

Fine DexterityC

Foot ControlsOF - Frequently

HandlingO

HearingCO - Occasionally

KneelingO

LiftingOR - Rarely

Pushing / PullingO

Reaching ON - Never

StandingO

SittingF

StoopingO

TwistingO

VisionC

WalkingF

Physical Demand Descriptions(The following descriptions are provided as an example of potential physical and / or sensory activities and does not address the potential for reasonable accommodation; it is intended as general examples of possible physical / sensory demands that might occur during the performance of the position functions / duties, and are not intended to be all inclusive.)Bending / Climbing / Balancing - picking up supplies, files and file boxes, stairs, step stool, walking, standing, filing, drill exercises, CPR / AED life saving, equipment maintenance / inspection, teaching, etc.Carrying / Lifting - files; filing; office supplies; work aids; CPR / AED life saving, etc.Fine Dexterity - telephone; keyboard; calculator; computer hardware, writing, drafting, software usage, CPR / AED life saving, etc.Foot Controls - driving, climbing pool ladders (ingress and egress), teaching, etc.Hearing - customer assistance; telephone; meeting; CPR / AED life saving, etc.Pushing / Pulling / Reaching / Stooping / Twisting - supplies, files, file boxes; retrieving, storage shelves, rolling carts, CPR / AED life saving, classes, training, equipment maintenance / inspection, teaching, training, etc.Standing - making presentations, assisting customers, directing meetings, site inspections, drill exercises, teaching, training, etc.Sitting - desk work, meetings, driving, etc.Vision - computer and desk work, budget, invoices, driving, plans, building schematics / blueprints, chemicals, contracts, CPR / AED life saving, teaching, training, etc.Walking - to and from office, around office, to and from buildings, site inspections, assisting customers, meetings, presentations, teaching, training, etc.Machines, Tools, Equipment and / or Work Aids(The following list is intended to provide examples of possible machines, equipment, tools and / or work aids that might be needed to perform position functions / duties and should not to be construed as a comprehensive or complete catalog. This list does not include and does not supersede any requirements with respect to safety or protective equipment, uniforms, apparel, gear or apparatuses required for the performance of any duties described herein.)Audio / Visual, Calculator, Computer, Copier, Facsimile, Keyboard, Office Supplies, Scanner, Software, Telephone, Vehicle, Emergency Plans, Recreational Equipment and Work Aids, etc.EnvironmentDuties are generally performed in an office and indoor pool environment. Possible exposure to dust, mold, pool chemicals, humidity and wet, and electricity. Duties may also require prolonged periods of outdoor activities which may produce exposure to inclement weather and allergens.Requirements / Knowledge / Skills / AbilitiesRequired knowledge and experience is normally obtained through the completion of an advanced education from an accredited educational institution of higher learning resulting in a Bachelors Degree in Business, Marketing, Communications, Public Administration, or related field, and three (3) to five (5) years of work related management experience in marketing, communications, public administration or related field is required; OR, a minimum of seven (7) years of work related experience may substitute for the Bachelor’s Degree.Current Infant / Child / Adult / CPR and First Aid with AED certification from Ellis & Associates, American Red Cross or American Heart Association or ability to obtain upon employment offer is required. Knowledge of key components of marketing and advertising for fitness, recreation and athletics; and / or local government preferred. Ability to read letters, memos, contracts, professional and industry literature, spreadsheets and other job related analysis.Ability to understand and develop computer models for cost analysis and compose financial and budgetary reports.Ability to exercise independent judgment and decision-making. Ability to monitor and assess operations, workload, and projects.Ability to multi-task, evaluate, analyze, and execute with widely varied tasks involving many variables.Ability to research, compile, and analyze data, and present findings to staff and management in an acceptable format.Ability to exhibit attention to detail, accuracy, and safety. Ability to work under high demands, short time constraints, and pressure of a fast paced work environment.Ability to remain up-to-date on practices and policies affecting department and job related activities. Ability to establish and maintain effective working and professional relationships with City and other public employees, public officials, contractors, consultants, vendors, and the general public. Ability to work various shifts, to include but not limited to : special events, weekend day, evenings, days, holidays, etc. Ability to implement and maintain all marketing campaigns. Ability to maintain and encourage a high level of customer service through positive attitude and interaction with patrons and co-workers.Expert in the use of Microsoft Excel, Word, Outlook, Power Point software, Publisher, and other job related software (InDesign, etc.), and social media.Must possess a valid Texas Class C driver license. Must pass all post offer pre-employment processes and / or procedures, to include but not limited to Drug Screen, Physical Examination, and applicable Background Checks.