Webmaster

Description

Examples of Duties

• Perform regular updates and audits of municipal websites and the intranet to ensure content accuracy, functionality, and user engagement.
• Collaborate with city departments to maintain an effective intranet supporting internal communication and workflow efficiency.
• Develop and maintain custom intranet features that improve internal collaboration and employee access to resources.
• Implement scheduled updates and monitor site performance to prevent broken links, outdated content, and technical issues.

• Partner with city departments to create and upload multimedia content (e.g., photos, videos, articles).
• Develop new webpages, upgrade existing city websites and intranet sections to support city initiatives, services, and events.
• Manage and optimize digital assets, ensuring content follows SEO best practices and is optimized for accessibility and performance.
• Schedule and coordinate the posting of announcements, press releases, and public notices, ensuring media uploads meet technical and quality requirements.

User Experience (UX) and Usability Testing:

• Conduct usability testing and user feedback sessions to refine navigation, page structure, and site accessibility.
• Analyze user behavior using heatmaps, A/B testing, and analytics tools to make data-driven improvements to website and intranet usability.
• Ensure a consistent, visually appealing, and accessible experience for users on both desktop and mobile devices.
• Implement modern UX principles to enhance accessibility, responsiveness, and ease of use across all platforms.
• Advocate clear and concise information architecture to minimize unnecessary navigation steps.

• Manage and update event information, including Downtown Lawrenceville (DTL) events, and ensure the city’s alert system provides timely notifications.
• Develop and manage online forms and interactive elements to facilitate public engagement and streamline communication.

• Utilize analytics tools to monitor site traffic, user behavior, and overall performance.
• Generate reports and provide data-driven recommendations to improve user experience, accessibility, and engagement.
• Conduct usability testing and refine navigation and interface design as needed.

• Ensure websites and intranet comply with ADA and WCAG accessibility standards.
• Monitor and implement necessary updates to improve accessibility and usability.

• Conduct routine audits to ensure the security and functionality of web platforms.
• Collaborate with IT security personnel to maintain a secure online environment and mitigate vulnerabilities.
• Ensure compliance with cybersecurity best practices, including implementing security patches and updates.

• Record, edit, and publish City Council public meetings (Regular Meetings, Work Sessions, and Special Called Meetings).
• Upload edited videos to cloud hosting platforms for public viewing and accessibility.
• Enhance meeting recordings with title slides, trimmed footage, and adjusted sound/video quality.
• Maintain an organized archive of meeting recordings for historical and public reference.

• Provide technical support for all public portals, ensuring seamless online service access.
• Manage and support the following systems:
  • Citizen Self-Service (CSS) Portal (Licenses, Permits, Planning)
  • Resident Access Portal (Utility Billing, Property Tax)
  • Employee Intranet Portal
  • Open Checkbook (Financial Transparency)
  • Capital Improvement Projects (CIP) Portal (Collaborate with GIS to maintain data and photos)
  • Employee Self Service Portal (ESS)
  • Vendor Self Service Portal (VSS)

• Oversee the city’s website alert system and Notify ME to ensure timely distribution of notifications.
• Function as part of the Crisis Communications Team and provide support as outlined in corresponding plans and directives.

• Develop presentations for the City Manager, Mayor, and Council as needed.

• Perform additional duties as required to support digital engagement and IT operations.

Typical Qualifications

• Strong proficiency in website management, particularly using CivicPlus CMS.
• Advanced knowledge of HTML, CSS, JavaScript, and web development frameworks.
• Experience with WordPress, Drupal, Joomla, or similar CMS platforms.
• Proficiency in graphic design software (Adobe Photoshop, Illustrator, Canva, etc.).
• Experience with video editing tools (Adobe Premiere Pro, Final Cut Pro, Camtasia, etc.).
• Familiarity with the Microsoft 365 ecosystem (Word, Excel, PowerPoint, Teams, SharePoint).
• Strong understanding of website security protocols, including SSL, firewalls, and authentication methods.
• Experience managing website analytics tools (Google Analytics, Matomo, etc.).
• Knowledge of SEO best practices and content optimization for search engines.
• Expertise in ADA/WCAG compliance for web accessibility (specifically Monsido).
• Understanding of networking fundamentals and web hosting environments.
• Ability to work with APIs and integrate third-party services into web platforms.
• Strong problem-solving, troubleshooting, and debugging skills.
• Ability to make independent decisions related to website functionality, content management, and ensuring compliance with web standards and security protocols.
• Skill in training end-users and providing support.
• Strong problem-solving, prioritization, and planning skills
• Strong organizational skills, with attention to detail.
• Excellent written and verbal communication skills.
• Strong interpersonal skills and the ability to collaborate effectively across departments.

Supplemental Information

• City policies, web standards, and accessibility requirements (ADA, WCAG).
• IT security policies and best practices in website management.
• Interpretation and implementation of guidelines are necessary to maintain compliance with technical and legal standards.

• The role involves a combination of technical, creative, and collaborative tasks, requiring expertise in web development, security, digital communication, and accessibility.
• Responsibilities span multiple city departments, necessitating coordination with Communications, IT, GIS, and Public Engagement teams.
• Ensuring security, accessibility, and usability across diverse platforms increases the complexity of the position.

• Regularly communicates with city staff, contractors, vendors, and public stakeholders.
• Engages with IT security teams, content creators, and department heads to implement and maintain digital solutions.

• Physical Demands: Primarily office-based, requiring extended periods at a desk and on a computer. Occasional attendance at city events is required.
• Work Environment: Mostly an office setting, with occasional offsite meetings or event participation.

• Bachelor’s degree in Web development, Computer Science, IT, Communications, or a related field.
• Three (3) or more years of experience in web development, content management, or digital media production.
• Equivalent work experience may be considered in lieu of a degree.

• Expertise in web design, CMS management, website analytics, and security protocols.
• Knowledge of ADA compliance standards and user experience best practices.
• Experience in video recording, editing, and publishing.
• Strong ability to troubleshoot web-related issues and implement effective solutions.

The City of Lawrenceville offers a complete benefits package to full-time employees including health care, dental, vision, retirement, deferred compensation plans, health savings accounts, life insurance, long-term disability, short-term disability, holidays, and personal time off.

Health

• Health insurance benefits become active on the 31st day of employment. Health benefits include major medical, dental, and vision. There are three options.
• PPO – Options A & B with HRA (HRA is City funded through wellness program initiatives).
• HDP with HSA (HSA is City funded through wellness initiatives and also voluntarily employee funded).

• Retirement plans are Defined Contribution (401a), and Deferred Compensation (457b).
  • The 401a (City makes a 4% contribution beginning on first pay period after hire date)
  • 457b (Employee contributions only)
• If an employee contributes at least 4% into the 457b, which is voluntary, the City will make an additional 6% contribution into the 401a, totaling 10% into the employee’s 401a.
• Each contribution is a percentage of the employee’s earnings for that pay period.
• There is a graduated vesting schedule into the 401a plan.
  • One year - 20%
  • Two years – 40%
  • Three years – 60%
  • Four years – 80%
  • Five years – 100%

• There is City paid short-term disability, long-term disability, accidental death & dismemberment (AD&D) and life insurance that pays two times the employee’s annual salary. Employees can opt into supplemental life insurance for self, spouse and children and pay the premium.

• New Year's Day
• MLK Day
• Good Friday
• Memorial Day
• Independence Day
• Juneteenth
• Labor Day
• Veterans Day
• Thanksgiving Day
• Friday after Thanksgiving
• Christmas Eve
• Christmas Day
• Employees earn PTO in lieu of individual vacation and sick leave; PTO is earned as follows:
  • First year of service – 3.692 hours per pay period (Department Directors accrue PTO hours at a rate of 5.538 from first day and moving forward until after ten years of service).
  • 1-5 years of service – 5.538 hours per pay period
  • 5-10 years of service – 7.384 hours per pay period
  • 10-15 years of service – 9.230 hours per pay period
  • Over 15 years of service – 11.076 hours per pay period
• Salaried employees are given 40 hours of Comp Vacation on January 1st of each year, that must be used by December 31st of that same year.

• Employees are paid on a bi-weekly basis; pay periods begin on Sunday and payday is every other Thursday. There is a mandatory direct deposit requirement.

• Tuition Reimbursement towards associate’s, bachelor’s or master’s degrees, available to all full-time employees after one year of employment. (exclusions apply)