What are the responsibilities and job description for the Public Information Specialist position at City of Lubbock, TX?
Summary
Curates, produces, and distributes various marketing efforts that communicate the brand and story of the Parks and Recreation Department. Can strategize for, implement, and evaluate marketing efforts across platforms and tools based on department-wide goals and objectives. Collaborates with team members inside and outside of the department.
Essential Functions
- Create digital and physical marketing materials from conception to finished product including layout, design, and writing content;
- Coordinate promotional materials for community center and large community events across online and in-person sources;
- Write and edit news releases, email marketing campaigns, social media content, website content, and a variety of other written communications;
- Write, edit, and design content for the City of Lubbock's social media sites and monitor city department social media sites;
- Analyze data from a variety of communication tools, including social media sites and the city website;
- Shoot still photographs and/or videos of events and individuals or groups, either in studio or on location;
- Serve as public information contact for the media when the department manager is unavailable;
- Perform other duties as assigned.
Qualifications
Bachelor's degree in mass communications, marketing, public relations, or a related field with an additional one year or more experience in public affairs, media relations, marketing, social media, and graphic design; or any combination of relevant education and experience.
Must be available to rotate on-call
Able to come in early or stay late if needed
Valid current driver's license
Knowledge and Abilities
Knowledge of:
- Graphic Design;
- Social Media;
- Electronic and print newsletters and other publications;
- Photography and Videography;
- Print, Broadcast, and Online Media.
Ability/Skill:
- Utilize computer and software programs, specifically Canva;
- Strong command of social media platforms;
- Strong oral, written, and proofreading skills;
- Attention to detail;
- Identify communication needs and develop strategies, methods, and tools;
- Plan, organize, implement, and prioritize a variety of tasks;
- Work under deadlines and stressful situations with frequent interruptions and changes in priorities;
- Communicate clearly in order to present information and convey issues and complex information to both technical and non-technical audiences;
- Work effectively both in solo and team environments;
- Comfort taking pictures and videos of people at city events, classes, programs;
- Proactive and diligent approach in a working environment;
- Manage and analyze data.
Physical Requirements:
- Occasionally stand, walk and bend during the shift;
- Frequently lift and carry up to 10 pounds;
- Occasionally lift and carry up to 25 pounds;
- Occasionally flex upper trunk forward at the waist and partially flex at the knees;
- Place arms above, at or below shoulder height.
