Airport - Marketing Manager

Salary :

60,194.76 - $97,943.31 Annually

Location :

Melbourne - Orlando International Airport, FL

Job Type : Full-Time

Job Number : 01441

Division : Airport Marketing

Opening Date : 01 / 06 / 2025

Closing Date :

1 / 26 / 2025 11 : 59 PM Eastern

Description

Under the general direction of the Assistant Director of Business Development & Marketing, the incumbent develops, plans, and manages Melbourne Orlando International Airport's (MLB) marketing, advertising, public relations, media relations, and communications program. Serves as the liaison between the Melbourne Airport Authority and other governmental agencies and community organizations. This position requires considerable independence and initiative, work is evaluated through attained results.

Examples of Duties

Develops and implements marketing and communications strategies aligned with the airport's goals and objectives, ensuring consistent messaging and branding across all materials and all departments. This includes video and photographic content.Oversees the creation of compelling content for various communication channels, including social media platforms, the airport's digital sign, blogs, website, newsletters, and brochures.Manages the airport's social media accounts, creating and posting engaging and informative content, fostering meaningful engagement with the audience, and responding to comments, inquiries, and messages received though social media platforms. May also engage with social media influencers.Responsible for the oversight and maintenance of the airport's website.Manages Airport Ambassador program including the hiring, training, onboarding, scheduling, and payroll of all ambassadorsOversees the development and implementation of the airport's customer service experience training program. Works closely with staff, vendors, airlines, rental cars, concessionaires, Transportation Security Administration (TSA), and others to coordinate efforts and maintain a superior customer service for all airport customers.Oversees the airport's terminal advertising program with outside vendor.Develops and maintains positive relationships with all stakeholders, including airlines, government agencies, community organizations and residents. Will work closely with the local chambers of commerce.Maintains a calendar of important projects and organizational and tenant milestones to proactively coordinate and anticipate communications and public relation needs.Coordinates and collaborates with other staff members on the preparation of press releases, brochures, memoranda, letters, reports, electronic newsletter, and other internal and external communications.Collaborates with internal teams and external agencies to create visually appealing and impactful marketing collateral, including print materials, digital assets, signage, and advertisements to include the airport's annual report.Ensures the accuracy of information on the airport's website and social media accounts.Collects and analyzes airport statistical information and distributes it to industry representatives and general public.Assists in development and management of the marketing budget, allocating resources effectively and identifying opportunities for partnerships and sponsorships.Coordinates, plans, and organizes events, VIP visits, presentations, meetings, etc., this includes the monthly Melbourne Airport Authority Board presentation.If the airport has an outside marketing consultant, responsible for all aspects of that relationship.Curates and grows the "Arts at MLB" program.Researches, strategizes and proposes new, innovative, and industry-leading customer experience programs for MLB.Assists with Business Development projects.Oversees the creation of compelling content for various communications channels, including social media platforms, blogs, website content, newsletters and brochures.Performs related work as requiredAssists with the development and management of the department budgetManages, designs, orders, and completes inventory of all marketing materials such as promotional items, business cards, stationary etc.Maintains and updates distribution lists of key airport stakeholders and customer leads.Minimum Qualifications

Bachelor's degree from an accredited college or university in Communications, Public Relations, Marketing or related fieldMinimum of four (4) of experience in highly responsible marketing or communications capacity preferably in aviation, travel / tourism, hospitality, or economic development.Or Combination of education, training, and / or work experience equal to or greater than requirements listed above as determined by Airport Human ResourcesThorough knowledge of social media outlets and how to effectively use them to communicate airport messaging.PREFERENCES :

Aviation (Airline / Airport) experience preferredLicenses, Certifications or Registrations :

Must possess a valid State of Florida Driver's license.Knowledge, Skills and Abilities

Excellent written and verbal communication skillsCrisis management experienceAbility to write creativelyStrong interpersonal and relation management skillsIntuitive situational awarenessStrategic campaign development and execution experienceUnderstanding of airline and airport trends, analysis and statisticsProficient with computer programs such as Microsoft Office Suite and graphic design programs.Proficiency in Microsoft Office (Word, Excel, PowerPoint), social media management tools (such as Buffer, Hootsuite,or Sprout Social), web analytics platforms ( such as Google, Adobe or Webtrends), content creation software (such as Adobe Creative Cloud, Canva, or Sketch) and experience with WordPress / Elementor is preferred.Ambitious and able to take initiative.Ability to initiate creative marketing campaigns.Ability to develop and implement long term marketing goal.Ability to analyze complex situations and problems and develop sound solutions to effectuate positive outcomes on behalf of the airport.Ability to establish and maintain effective working relationships with associates and the general public.Ability to speak and write effectivelyAbility to deal tactfully and courteously with the public and public officials.Open availability and flexibility - the ability to work early mornings, late evenings, weekends, and holidays when needed.Self-motivated and able to work independently.Detail-oriented with a great sense of pride for self and MLB integrity.Ability to comply with all security and safety guidelines, policies, and procedures, and follow protocol thoroughly and consistently.MENTAL / PHYSICAL DEMANDS : While performing the duties of this job, the employee is regularly required to use hands and fingers to hold or feel, reach with hands and arms, walk, talk and hear. The employee occasionally requires standing, sit, climb, balance, stoop, and crouch. Specific vision abilities include near distance, far distance, color, peripheral vision, and depth perception.The noise level in the work environment is usually moderate. Some jobs require an employee to be exposed to outside weather conditions, wet / or humid conditions.

The City of Melbourne offers a generous benefit package to include :

• 100% City paid medical insurance for employee only; coverage available for family
• Health Insurance opt-out incentive for employees with other medical coverage
• Dental
• Vision
• Life Insurance in the amount of 1 times your annual salary
• Additional life insurance to include coverage for your spouse and child(ren)
• Short-term disability
• Long-term disability
• Flexible Spending and Dependent Care Account
• Employee Assistance Program
• Wellness Program
• 457 Deferred Compensation
• Retirement Plans (FRS, local plan for Police and Fire personnel)
• Paid Holidays
• Tuition Reimbursement

For more information about benefits visit )

The information provided in your application must support your selected answers in the supplemental questions. The information you provide will be verified and documentation may be required. Please be as honest and accurate as possible. You may be asked to demonstrate your knowledge and skills in a work sample or during an interview.By completing this supplemental questionnaire you are attesting that the information you have provided is accurate. Any misstatements, omissions, or falsification of information may eliminate you from consideration or result in dismissal. "See resume" is not an acceptable answer to the questions.

Yes, I understand and agreeNo, I do not agree

What is the highest level of education you have completed?PROOF OF EDUCATION REQUIRED FOR THE POSITION YOU ARE APPLYING FOR MUST BE UPLOADED TO APPLICATION.

Did not complete High School Diploma or GEDHigh School Diploma or GEDHigh School Diploma or GED and Some CollegeAssociate's DegreeBachelor's DegreeMaster's or Higher

Do you possess a valid State of Florida driver's license, or a valid out of state driver's license?

YesNo

How many years of experience in highly responsible marketing or communications capacity preferably in aviation, travel / tourism, hospitality, or economic development do you have?

NoneLess than 1 yearMore than 1 year less than 2 yearsMore than 2 years less than 3 yearsMore than 3 years less than 4 yearsMore than 4 years less than 5 yearsMore than 5 years

Required Question

Salary : $60,195 - $97,943