What are the responsibilities and job description for the Digital Content Coord (Part-time) position at City of Memphis Careers?
ESSENTIAL JOB FUNCTIONS: Works under the direction of the assigned manager to create, design, coordinate, and generate digital-related content for the City of Memphis social media platforms as well as the City’s website. Updates and maintains editorial content that showcase various divisions, city-sponsored events, projects, and other news related material. Implements the City’s digital content strategy. Develops editorial directions and makes editorial decisions in conjunction with management. Works with various staff members to develop and maintain a social medial web presence for digital content. Organizes digital resources for media campaigns and presenting their progress and initiatives to management. Works closely with the Information Systems as well as with other division’s technical services staff in developing and maintaining digital content material. Generates digital media that increases brand loyalty and collaborate with other professionals. Develops and implements online digital content materials. Captures, monitors, and tracks public traffic, comments, and interests around the City’s digital content platforms. Improves search engine optimization and general discovery of content by target groups. Analyzes and reports on web traffic, analytics, and engagement. Promotes collaboration with community partners and serves as the representative for website joint projects. Ensures digital content material is in compliance with copyright and data protection laws. Attends and participates in various community meetings and other forums by driving to meetings throughout the city. Assists management in developing and executing the editorial calendar for the City by coordinating with the divisions.
OTHER FUNCTIONS: 1. Performs additional functions (essential or otherwise) which may be assigned.
TYPICAL PHYSICAL DEMANDS: Requires ability to effectively communicate, verbally and in writing with management, staff, employees, volunteers, media, business executives, community leaders, city officials, and the general public. Requires the ability to operate an automobile for on-site visits to various offices throughout the City. Requires the ability to lift and carry materials (approx. 30 lbs.) such as video equipment or materials for presentations. Requires the ability to operate general office equipment such as computer, telephone, printer, etc.
TYPICAL WORKING CONDITIONS: Work is performed in an office environment, except during on-site visits. Frequent travel throughout the City for meetings and presentations, occasionally at night and on weekends. Overnight travel and flexibility of schedule may be required.
MINIMUM QUALIFICATIONS: Bachelor’s degree in Marketing, Business Administration or a closely related field and five (5) years’ experience in journalism, public relations with three (3) out of the five (5) years in marketing and advertising with specific experience in social media marketing; or any combination of experience and training which enables one to perform the essential job functions. Must have working experience using HTML and metrics. Must have working experience in all major social media platforms including Facebook, Twitter, LinkedIn, and YouTube. Must have working experience using software programs including Microsoft Office, desktop publishing, and graphics software. Must possess and maintain a valid driver license as a condition of continued employment.
