Communications Program Specialist III

Are you a skilled communicator with a passion for public engagement, media relations, and strategic messaging? The City of Missoula, Parks and Recreation Department, is seeking a Communications Program Specialist III to lead impactful marketing and communication efforts, strengthen community connections, and oversee marketing and public outreach initiatives. This role is ideal for a communications professional with at least seven years of experience in marketing, journalism, public information, or a related field—especially those with expertise in print, digital, and broadcast media. 

If you excel at crafting compelling content, managing multiple projects, and driving meaningful engagement, we encourage you to apply and help shape the voice of our community!

Screening of applications will begin on Monday, February 24, 2025. 

To Apply: All applicants must submit the City of Missoula Application AND a Cover Letter explaining your interest in this position and detailing how your experience and education meet the qualifications. 

Additionally, please include 3 portfolio items: 

1. Writing Example - an educational / informative piece on a subject matter, e.g. a press release, essay, news story, magazine article, report, user guide, etc. - to be evaluated on the quality of grammar, writing technique and how clearly writing communicates the message. 

2. Communication Philosophy & Examples - evaluated on thoughtfulness, creativity, overall approach, and any specific experience working with diverse demographics. 

3. Communication/Marketing Piece - e.g. website, flyer, brochure, social media post, etc. - evaluated on graphic design, layout, clarity of message, and educational value.

Resumes will not be reviewed. All details should be entered on the application.

** The posted wage range is the starting wage range only. The full range for the position is $31.98 - $38.09/hour and will increase each year for longevity and cost of living adjustments.         

• Develop and maintain positive relationships between department and media and news professionals by soliciting news coverage of projects, initiatives, programs, and events; respond to inquiries; arrange interviews and appearances, provide background, etc.; plan and manage logistics and informational materials for media events.
• Create and implement regular informational and educational pushes to various media outlets, social media platforms, website updates, newsletters, and other department/City partners.
• Provide media coaching and social media training and guidance for the department and other city staff.
• Serve as a mentor to various department and City communication professionals. 
• Oversee a positive digital presence by improving the presentation of public information, and department visions, goals, and objectives, including graphics for the website, presentations, and social media platforms.
• Coordinate, and maintain public information, logistical, and/or marketing materials for various projects, programs, and events by developing various project templates, digital media (video & photos), website and social media content, newsletters, brochures, reports, and other digital and print media; create, design, and purchase various commercial printing and media advertising materials. 
• Create and distribute press releases, public service announcements, correspondence, and other media materials; write articles for in-city and private sector periodicals.
• Produce, maintain, and archive website and intranet content for various projects, initiatives, and information demonstrating the goals and benefits of the department and the City’s strategic plan for the community.
• Generate content and deliver program communications, reports, presentations, educational and outreach materials, and other various content to meet the needs of the department.
• Develop and maintain standardized communication, marketing, and education materials for the department, including informational and marketing materials, board memos, correspondence, project presentations, public-friendly summary minutes, etc.; manage a comprehensive signage program for all projects.
• Lead and manage efforts to engage the public in various department and city-wide projects, programs, activities, and events, including developing outreach and education programs to provide information, promote community engagement, and advocate for adopted City and departmental goals and initiatives.
• Create and manage Engage Missoula content, including responses to project questions and comments received through Engage Missoula; serve as an administrator for Engage Missoula. 
• Collaborate with other City communication professionals to participate in the development and implementation of a strategic Communications Plan, and other strategic planning efforts to convey the City’s vision, plans, activities, etc.
• Provide recommendation for policies, procedures, and objectives for department media relations to assure cohesive and accurate department and city-wide communications.
• Communicate with department staff regarding the local, state, regional, and national trends relative to departmental missions, programs, and projects.
• Monitor and evaluate effectiveness of marketing strategies for the department; design and implement public opinion surveys to collect and analyze public comment on various department projects and initiatives; manage email marketing content, including list management. 
• Serve as liaison to the City Council, neighborhood councils and other City departments and community entities by conducting outreach and presenting information and status updates on various aspects of department specific projects and programs; serve as a member of the City/County disaster information team to provide communication support for city-wide emergency issues.
• Lead and manage the public presence of the department and City through community outreach events, such as: tabling at public events, presentations to neighborhoods, civic, and various other community groups.
• Perform other duties, as assigned.

• Knowledge of communication principles, practices, strategies, and tools, including news media/reporting, professional website and social media etiquette, public engagement, public relations, etc.
• Knowledge of, and the ability to implement, public opinion research techniques.
• Knowledge of community engagement, equity, and inclusion concepts, procedures, and practices.
• Knowledge of sustainable development and balance among environment, economy, and equity.
• Knowledge of the various learning methods and how people consume information for the appropriate development of communication, education, and outreach materials. 
• Knowledge of and the ability to promote departmental safety considerations, City safety policies, and the Americans for Disabilities Act.
• Skill in utilizing various computer software and databases, including Microsoft 365, social media, website technology, digital communication tools, graphic design software, etc., with the ability to learn job specific applications and equipment.
• Skill in website and social media content development.
• Skill in marketing, and creating communication materials, for various projects, programs, events, etc.
• Skill in developing various digital and printed materials using professional writing and graphic design tools.
• Skill in managing and/or coordinating multiple projects and prioritizing tasks with shifting priorities and timeline demands.
• Skill in organization, time management, and prioritizing with the proven ability to have keen attention to detail and accuracy in performing work with adherence to strict deadlines.
• Skill in public speaking, with the ability to present information to a variety of diverse groups, individuals, and in varied situations, while facilitating outcomes and maintaining a calm demeanor.
• Skill in identifying varying viewpoints to assist in building alignment of diverse perspectives to achieve positive outcomes. 
• Skill in communicating, in person and writing, with the proven ability to establish and maintain positive working relationships with people of diverse identities, perspectives, and cultural backgrounds, including the news media.
• Ability to recognize confidential and sensitive information and maintain and exhibit integrity and discretion. 
• Ability to lead and train staff in social media protocols and various other communications standards/etiquette.
• Ability to recognize less engaged and disengaged diverse constituent groups and facilitate engagement.
• Ability to research, analyze, and provide solutions to various situations.
• Ability to coordinate staff and volunteers for specific communication projects and programs.
• Ability to maintain current knowledge, developments, and trends related to specific area of focus and/or assigned projects.
• Ability to participate and/or provide direction in a community-focused, team-oriented environment, contributing to a variety of projects, while collaborating in support of departmental and City objectives.
• Ability to resolve conflicts and manage stressful, controversial, and/or emotionally charged situations and facilitate outcomes while maintaining a calm demeanor.
• Ability to learn City and departmental policies, procedures, and practices, including communications standards.

Working Conditions:

• Position may require schedule flexibility to accommodate meetings and/or events outside of regular hours.

• Any combination of education and experience equivalent to seven (7) years of professional experience in journalism, communications, public information, education, or another relevant field. 
• Experience with print, digital, and broadcast media, preferred.

Salary : $66,518 - $74,755