What are the responsibilities and job description for the Cruise Norfolk - Marketing & Events Coordinator position at City of Norfolk, VA?
Description
Norfolk, Virginia is America's most authentic and urban waterfront city. Home to the world's largest naval station and the business, arts, and cultural center of Coastal Virginia, Norfolk has been rated a top place to live, work, play, and raise a family by numerous publications. Working for the City of Norfolk is an opportunity to make a real difference in the lives of others. With our commitment to competitive pay and a strong retirement package, you can do good for your community and do well for yourself. Join a caring workplace that proudly celebrates uniqueness, authenticity, and a shared commitment to improving the lives of our residents.
Cruise Norfolk, our 80,000 square foot terminal, is excited to welcome visitors to The Mermaid City. We are looking for a Marketing & Events Coordinator to play a vital role in promoting Cruise Norfolk as a premier cruise destination while supporting the planning and execution of events that enhance the guest and community experience. This role involves collaboration with internal teams, cruise lines, city partners, and vendors to ensure seamless communication, consistent branding, and successful event execution.
Essential Functions
Essential functions include but are not limited to:
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Marketing & Communications
- Assist in developing and implementing marketing strategies to promote cruise port operations, community engagement, and tourism
- Create content for digital channels, including social media, website, email campaigns, and print collateral.
- Support public relations efforts, including press releases, media outreach, and influencer engagement.
- Coordinate the creation of branded materials, signage, and promotional items.
- Monitor marketing performance metrics and compile reports on campaign effectiveness.
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Event Planning & Coordination
- Plan, coordinate, and execute a variety of events including cruise ship welcome celebrations, sail away parties, port milestone ceremonies, media events, and community outreach activities.
- Serve as the on-site contact for event setup, logistics, vendor coordination, and troubleshooting
- Manage event timelines, budgets, and post-event reporting
- Work closely with city departments, tourism agencies, and point security to ensure smooth and safe event execution.
Education/Experience
Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelor's degree or equivalent in marketing and communications fields, preferred
2–4 years of relevant experience in marketing, events, or hospitality—experience in the travel, tourism, or maritime industry a plus.
The preferred candidate will possess:
- Strong organizational and project management skills with the ability to multitask and meet deadlines.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office and marketing tools (e.g., Canva, Adobe Creative Suite, social media platforms, Mailchimp).
Additional Information & Requirements
Work Location: One Waterside Drive, Norfolk, VA 23510
Work Schedule: Typically, Monday through Friday but must have flexibility to work occasional evenings, weekends, or holidays, particularly during cruise season.
Signing Bonus: This position is eligible for a one-time $5,000 signing bonus. The signing bonus will be paid in two (2) increments: $2,500 upon completion of 60 days of employment, and $2,500 upon completion of your probationary period. To receive the signing bonus, you must be an active employee in good standing.
Salary : $54,601 - $62,791
