What are the responsibilities and job description for the Video and Social Media Specialist position at City of Pensacola?
Department (Division): Office of the Mayor (Communications)
Recruitment Range: $22.83 - $26.54 hourly dependent on knowledge and experience
Minimum Preparation for Work:
- Graduation from an accredited college or university with a Bachelor's Degree in in Film and Television, Communications or other closely related field; and
- Two (2) years of applicable work experience in the video industry, social media, marketing copy or related field. Experience in photography and drone operation is preferred.
- Combination of education, training, and/or work experience equal to or higher than the requirements listed above as determined by Human Resources.
- Possession of an appropriate driver license for equipment operated and any license, training or certification required by law or regulation to complete assigned tasks.
Nature of Work:
This is professional position responsible for creating and sharing media content for audiences specifically in video and social media context to be used to educate and inform City of Pensacola residents and community.
Working on behalf of the Office of the Mayor, work is performed under the direction of the Public Information/Strategic Communications Officer. This position will be responsible for creating high quality video, photo, and social media content for the City of Pensacola. This position requires the ability to film and edit compelling video packages that are ready to share on the city's social media channels, website, YouTube channel and more in order to promote the City of Pensacola. The ability to film high-quality video and edit video content in a timely manner is required. Work performance is evaluated based on observed and achieved results.
Examples of Work:
- Creates videos and other visual content that can be shared across multiple platforms, including, but not limited to, social media, city website, traditional media, and YouTube.
- Films city press conferences and events, editing shareable video packages in a timely manner.
- Identifies recent trends on emerging platforms in order to create edit and publish video content.
- Assists the Public Information/Strategic Communications Officer with gathering content to highlight city projects, including videos and photos.
- Assists with posting on city social media channels under the direction of the Public Information Officer.
- Communicates and cooperates with the Mayor, Public Information/Strategic Communications Officer, and city department leadership to discuss projects and determine filming sequences, desired effects, camera movements, and lighting requirements.
- Pitches video, photo, and social media content ideas to the Mayor and Public Information/Strategic Communications Officer, with a focus of promoting city projects and initiatives.
- Assesses filming locations to determine filming and lighting requirements, providing recommendations to ensure that quality footage is captured.
- Assembles and arranges video and audio equipment at city events and functions.
- Performs other duties as assigned.
Knowledge, Skills and Abilities:
- Knowledge of the operation of local and state government as it applies to economic and community development.
- Knowledge of video industry best practices to include equipment setup, selection of equipment and sounds feeds utilized in audio visual productions.
- Knowledge of social media best practices, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
- Knowledge of drone operations, rules and regulations, for the purpose of capturing photo and video via drone.
- Skilled in determining filming sequences and camera movements.
- Skilled in turning ideas into outlines, storyboards, and images.
- Skilled in video editing and production.
- Ability to film high-quality video and edit packages in a timely manner.
- Ability to demonstrate excellent interpersonal skills and work well with colleagues, elected officials and the general public.
- Ability to assess customer needs and make recommendations regarding audio visual technology.
- Ability to ensure the safe storage and integrity of video and photo data.
- Ability to test and resolve audio visual equipment issues.
- Ability to mix sound inputs and feeds to ensure quality.
- Ability to capture footage both in-house and in the field to include safe transit and shipment of equipment.
The mental and physical demands and the work environment characteristics described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Mental and Physical Requirements:
While performing the duties of this job, the employee is regularly required to use hands and fingers to hold or feel, reach with hands and arms, walk, talk and hear. The employee is occasionally required to stand, sit, climb, balance, stoop, and crouch. Specific vision abilities include near distance, far distance, color, and peripheral vision, and depth perception.
Work Environment:
The noise level in the work environment is usually moderate. Some jobs may require an employee to be exposed to outside weather conditions, wet and/or humid conditions.
This description is not intended to be, nor should it be construed as an all-inclusive list of responsibilities, skills or working conditions associated with the position. It is intended to accurately reflect the activities and requirements of the position, but duties may be added, deleted, or modified as necessary. This description does not constitute a written or implied contract of employment.
Salary : $46,738 - $79,810
