City of Pflugerville is hiring: Marketing and Communication Manager in Pflugervi

This position performs professional marketing and communication services for corporate operations, programming and projects. Leads the development, execution, management and evaluation of integrated marketing and communications strategy on behalf of PCDC to advance PCDC’s identity and broaden awareness within our market and target audiences. Work involves producing marketing and public relations publications; working with leadership team and staff member to identify internal and external marketing opportunities and challenges, and to create, define, and execute strategies to support them; providing assistance to the executive director for timely execution of PCDC Board and City Council deliverables; assisting with marketing budget development and monitoring marketing activities; aligning qualitative and quantitative data for marketing efforts.

Marketing and Communication Responsibilities

• Position Pflugerville as a prime business location to local, national, and international audiences, including business owners, investors, site selectors and realtors.
• Responsible for recommending and managing the out-of-market recruitment calendar for the recruitment department that takes best advantage of PCDC initiatives, as well as regional and state-wide partner organizations.
• Assist the Recruitment team by attending in-market and out-of-market recruitment trips as needed.
• Manage and keep up-to-date all marketing, communication and social media plans, including those out-sourced and organic, to drive lead generation, website traffic, and awareness of PCDC and Pflugerville, TX.
• Develop and create marketing strategies for PCDC events including creative direction, marketing materials, and oversee outreach messaging and determine channels.
• Develop content for all print and electronic publications and other collateral to include, but not limited to, press releases, annual reports, marketing brochures, informational handouts, banners, PowerPoint presentations, invitations, and annual award submittals.
• Manage marketing relationships with partner organizations including the City of Pflugerville, Pflugerville Chamber of Commerce, Pflugerville ISD, Pflugerville Fire Department and others.
• Contribute to the creative development of new program concepts, publications or special events.
• Responsible for oversight of marketing consultant contracts, obtaining required signatures and approvals, and project manage deliverables and timelines.
• Manage and update PCDC’s website, digital channels and social media accounts to maximize effectiveness and to support other organizational initiatives.
• Prepare narrative for script writing, website content, press releases, and other copy for written and digital channels.
• Maintain targeted audience emailing list and publish a monthly newsletter with updates of PCDC and community announcements.
• Evaluate, recommend and place regional and national paid advertising, and develop public relations opportunities for free exposure showcasing Pflugerville, TX.
• Serve as key contact for all media inquiries and interview requests with executive staff and manage onsite media at major events that PCDC attends.
• Research, assemble, and maintain media and promotional partner and media list for public relations and marketing campaigns.
• Provide measurable results through data analysis of traffic, impressions, and reach to determine effectiveness and efficiency of implemented communications and marketing plans.
• Work with the Strategic Plan events and maintain contact and provide updates to the Steering Committee and publish updates to the website.
• Maintain and pursue professional knowledge, accreditations and alliances for marketing and communication operations.
• Oversee all audio-visual content and provides technical assistance for all board meetings, virtual meetings and webinars to include Zoom public meetings.
• Manage the IT services contract and provide staff support for technical issues, computer repairs and on-boarding.

Process Improvement and Other Responsibilities

Formal Education :

Graduation from an accredited four-year college or university with a bachelor’s degree (marketing, communications, or related degree) or equivalent military experience. Advanced education, training or study is preferred.

Relatable Work Experience :

Two (2) years of full-time professional experience in marketing or communications management in either a governmental agency or corporation.

Training, Licenses, and Certifications :

Valid Class C Texas Driver's License.

Preferred Qualifications :

Advance Education, training, or study. Certifications in marketing, communication, business development or economic development is a plus.

Disclaimer : Unless otherwise stated, applicants are permitted to substitute two years of related full-time experience for one year of higher education or one year of related higher education for two years of experience in order to meet the minimum requirements of the job. One year of full-time experience is defined as 30 or more hours worked per week for 12 months. One year of higher education is defined as 30 credit hours completed at an accredited college or university.

Skills and Knowledge :

Physical Requirements :

Standing, Walking, Sitting, Repetitive Motions, lifting up to 10 lbs., Driving.

Work Environment :

Office environment. Regularly scheduled for 5-day, 40-hour workweek, Monday through Friday; overtime may be required to meet deadlines or attend meetings. Schedule may be variable in order to accommodate required evening / weekend meetings and events. May involve some travel regionally, state-wide and nationally.

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