What are the responsibilities and job description for the Video Producer position at City of Raleigh North Carolina?
JOB
The Video Producer role is devoted to producing shows, recording events and airing programs on the City’s franchise cable television channels, as well as operating and maintaining the City’s television studio and related equipment and managing the city’s cable franchise agreements. This position provides production of audio and video events for the City’s cable channels. Work includes operating studio, field and editing equipment; setting up and controlling cameras, lights, microphones and recording equipment; participating in the broadcast transmission of live events; and performing preventative and minor equipment maintenance.About the Team: The Communications Department is a dynamic and creative team that serves as a full-service PR, marketing and communications agency within the government organization. We tell all the stories about what makes Raleigh a great place to live, work and play. We are changing the way our community engages with local government, making it easier to engage and find the information they need. The team is made up of experts in social media, video, web services, print services, graphic design, email marketing, brand strategy, project management, crisis communications, public records, and PR / media outreach. Our team works in partnership with all departments and offices to tell the City’s stories and get the word out on initiatives, program and events. The Communications department has been awarded several top honors over the past few years.
EXAMPLE OF DUTIES
Production (60%): Leads video projects, producing compelling content and storytelling for City initiatives. Productions can range from full scale documentary style films to video series to quick content for social media.Collaborates with engineers, Communication Administrators, Creative Director, Design team, and other City staff Meets with staff to identify production needsDevelops creative ideas for video and provides recommendationsOperates professional cameras to create dynamic video contentCaptures audio with wireless lavaliers, boom mics, handhelds, podium goosenecksSets up professional video lights in the field and studioEdits using Adobe Creative Cloud applicationsApplies brand elements using templates to follow established guidelinesUploads and shares edits and final video via various platforms digitallyCaptures compelling and action oriented photographs for future/promotional useObtains licenses to become a certified drone pilot records audio, for use in video and / or podcasts or other audio needsMeetings (10%) / Events (15%): Serves as a production crew member assisting with live / recorded productions: Directs /technical directs live televised meetingsControls PTZ mounted robotic camerasOperates audio boardCreates and insert graphicsMonitors /starts / ends streaming feedManages and controls presentations and other presenting mediaOften includes late night and weekend work; team works to offset this during the week to maintain 40-hour work weekCustomer Service (15%): Collaborates with coworkers and use effective communication to keep projects running efficiently and keep everyone involved on the same page Uses project management software daily to check and update the status of tasks, receive new project assignments and requestsCollaborates with team members and City staff, vendors, and the community to create engaging, informative, and high-quality content for a variety of media, including social media, websites, videos, and more.Participates as a key team member in the Communications department, to deliver on our vision and business plan
SUPPLEMENTAL INFORMATION
Knowledge of: Practices and techniques of video and audio production.Current and emerging equipment: cameras, lighting, soundPrinciples of brand, design, and storytellingPrinciples of project management and cross functional collaborationBest practices, trends and emerging technologies in video and marketing communicationsApplicable federal, state and local laws, codes, regulations (based on assignment).Customer service principles.Specialized equipment relevant to area of assignment.Communications channels where video plays a role: social media platforms, websites, streaming video, broadcast/ cable TVYouTube strategy: organization, SEOModern office technology and programs such as the Microsoft Office Suite, Adobe Creative Suite and project management softwareSkill In: Operating assigned equipment to produce and record video and audio.Video analytics: ability to read data and provide creative recommendations to optimize for things like views, engagement, completion rates Coordinating deadlines and prioritizing competing demands.Identifying client production needs and presenting creative ideas and recommendations.Collaborating with team members to create engaging, informative, and high-quality content for a variety of media, including social media, websites, videos, and more.Researching industry trends, solutions and best practices.Compiling and sorting data and articulating issues and recommendations.Organizing and maintaining records and files.Interpreting and applying applicable laws, codes, regulations and standards (based on assignment).Providing customer service.Utilizing a computer and relevant software applications (Microsoft Office Suite, Adobe Creative Suite, social media platforms, YouTube, project management software, and more as needed)Effective communication and collaboration to deliver a high quality productADA and Other Requirements: Positions in this class typically require: reaching, standing, walking, lifting, fingering, grasping, talking, hearing, seeing and repetitive motions. Medium Work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.Working Conditions: Work is performed in both the field and in an indoor office environment with moderate exposure to extreme temperatures.Note: This job classification description is intended to be generic in nature. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities and Fair Labor Standards Act (FLSA) designation may vary based on the specific tasks assigned to the position.
The Video Producer role is devoted to producing shows, recording events and airing programs on the City’s franchise cable television channels, as well as operating and maintaining the City’s television studio and related equipment and managing the city’s cable franchise agreements. This position provides production of audio and video events for the City’s cable channels. Work includes operating studio, field and editing equipment; setting up and controlling cameras, lights, microphones and recording equipment; participating in the broadcast transmission of live events; and performing preventative and minor equipment maintenance.About the Team: The Communications Department is a dynamic and creative team that serves as a full-service PR, marketing and communications agency within the government organization. We tell all the stories about what makes Raleigh a great place to live, work and play. We are changing the way our community engages with local government, making it easier to engage and find the information they need. The team is made up of experts in social media, video, web services, print services, graphic design, email marketing, brand strategy, project management, crisis communications, public records, and PR / media outreach. Our team works in partnership with all departments and offices to tell the City’s stories and get the word out on initiatives, program and events. The Communications department has been awarded several top honors over the past few years.
EXAMPLE OF DUTIES
Production (60%): Leads video projects, producing compelling content and storytelling for City initiatives. Productions can range from full scale documentary style films to video series to quick content for social media.Collaborates with engineers, Communication Administrators, Creative Director, Design team, and other City staff Meets with staff to identify production needsDevelops creative ideas for video and provides recommendationsOperates professional cameras to create dynamic video contentCaptures audio with wireless lavaliers, boom mics, handhelds, podium goosenecksSets up professional video lights in the field and studioEdits using Adobe Creative Cloud applicationsApplies brand elements using templates to follow established guidelinesUploads and shares edits and final video via various platforms digitallyCaptures compelling and action oriented photographs for future/promotional useObtains licenses to become a certified drone pilot records audio, for use in video and / or podcasts or other audio needsMeetings (10%) / Events (15%): Serves as a production crew member assisting with live / recorded productions: Directs /technical directs live televised meetingsControls PTZ mounted robotic camerasOperates audio boardCreates and insert graphicsMonitors /starts / ends streaming feedManages and controls presentations and other presenting mediaOften includes late night and weekend work; team works to offset this during the week to maintain 40-hour work weekCustomer Service (15%): Collaborates with coworkers and use effective communication to keep projects running efficiently and keep everyone involved on the same page Uses project management software daily to check and update the status of tasks, receive new project assignments and requestsCollaborates with team members and City staff, vendors, and the community to create engaging, informative, and high-quality content for a variety of media, including social media, websites, videos, and more.Participates as a key team member in the Communications department, to deliver on our vision and business plan
SUPPLEMENTAL INFORMATION
Knowledge of: Practices and techniques of video and audio production.Current and emerging equipment: cameras, lighting, soundPrinciples of brand, design, and storytellingPrinciples of project management and cross functional collaborationBest practices, trends and emerging technologies in video and marketing communicationsApplicable federal, state and local laws, codes, regulations (based on assignment).Customer service principles.Specialized equipment relevant to area of assignment.Communications channels where video plays a role: social media platforms, websites, streaming video, broadcast/ cable TVYouTube strategy: organization, SEOModern office technology and programs such as the Microsoft Office Suite, Adobe Creative Suite and project management softwareSkill In: Operating assigned equipment to produce and record video and audio.Video analytics: ability to read data and provide creative recommendations to optimize for things like views, engagement, completion rates Coordinating deadlines and prioritizing competing demands.Identifying client production needs and presenting creative ideas and recommendations.Collaborating with team members to create engaging, informative, and high-quality content for a variety of media, including social media, websites, videos, and more.Researching industry trends, solutions and best practices.Compiling and sorting data and articulating issues and recommendations.Organizing and maintaining records and files.Interpreting and applying applicable laws, codes, regulations and standards (based on assignment).Providing customer service.Utilizing a computer and relevant software applications (Microsoft Office Suite, Adobe Creative Suite, social media platforms, YouTube, project management software, and more as needed)Effective communication and collaboration to deliver a high quality productADA and Other Requirements: Positions in this class typically require: reaching, standing, walking, lifting, fingering, grasping, talking, hearing, seeing and repetitive motions. Medium Work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.Working Conditions: Work is performed in both the field and in an indoor office environment with moderate exposure to extreme temperatures.Note: This job classification description is intended to be generic in nature. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities and Fair Labor Standards Act (FLSA) designation may vary based on the specific tasks assigned to the position.
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