What are the responsibilities and job description for the Downtown Program Coordinator position at City of San Marcos, TX?
JOB
Under general direction of the Downtown Manager, responsible for the successful planning, implementation, promotion, and evaluation of downtown events and programs which generate positive economic activity for downtown businesses.
EXAMPLE OF DUTIES
ESSENTIAL FUNCTIONS1. Plan, organize, implement, and support various types of events, initiatives, and programs Establish event/program timelines; prepare itineraries when applicable Design, develop, and coordinate the distribution of flyers, press releases and other marketing materials for events/programsDevelop and make presentations to promote events/programsCoordinate with downtown stakeholders and partnering organizations to implement events/programsLiaise with vendors, sponsors, volunteer and civic organizationsPurchase necessary suppliesDevelop and adhere to program budgets; track expendituresRecruit volunteers, assign and oversee volunteer work duties at eventsDevelop and recruit sponsors for events/programsEvaluate events/programsCompile program data and prepare related reportsAssist with Departmental events/programs as assigned2. Develop and maintain digital assets for Downtown San Marcos Develop and implement social media strategies and campaignsCreate promotional content for social mediaUpdate city website and calendar of program and event informationMeasure and report social media analytics and insightsDesign and implement email marketing campaigns and contentAnalyze campaign performancesDesign graphics for Main Street Program events and programsManage downtown website - updates, changes, edits, corrections, etc. 3. Accomplish the goals and objectives of the Downtown San Marcos ProgramProvide customer service to visitors and downtown stakeholdersFoster partnerships with downtown stakeholders Develop reports as assigned by the Downtown ManagerMaintain current promotional content and related documentsParticipate in special promotions sponsored by Downtown such as events, meetings, luncheons, conferences, and trade and travel shows (includes the physical work of set-up and breakdown, interacting with attendees, and the handling and distribution of boxes of promotional materials)Attend educational trainings and conferencesEnsure a cohesive working relationship with all department staff, city personnel, public officials, and area tourism partners (retail, attraction, cultural, hotel, etc.)Maintain a high degree of knowledge of existing downtown San Marcos products (hotels, meeting/event facilities, restaurants, and attractions)Assist in other areas/departments when needed to assist operations to perform job duties not included in this job descriptionDECISION MAKINGAbility to prioritize work effectively and efficiently, apply rules and procedures appropriately while planning and conducting group activities; and to ensure safety of program participantsTrains and supervises event volunteersManages assigned budgetsAbility to identify and assess problem and offer solutions
SUPPLEMENTAL INFORMATION
CORE COMPETENCIES Effective verbal and written communication skills are required; must be able to maintain positive working relationships with City officials and departments, board members, outside agencies, event/meeting organizers, and the general public.Must have the ability to read and comprehend budgets; must be able to review/prepare program/event documentation.PHYSICAL DEMANDS AND WORKING CONDITIONSPhysical requirements include lifting up to 40 pounds occasionally; seeing; handling and fine dexterity frequently; standing, sitting, walking, lifting, carrying, pushing/pulling, reaching, kneeling, balancing, hearing, talking and foot controls occasionally; crouching, crawling, bending, twisting and climbing. Working conditions involve exposure to variable and/or extreme weather conditions, slippery surfaces, crowds, hazardous chemicals, infectious diseases, and potentially irate members of the public.
Under general direction of the Downtown Manager, responsible for the successful planning, implementation, promotion, and evaluation of downtown events and programs which generate positive economic activity for downtown businesses.
EXAMPLE OF DUTIES
ESSENTIAL FUNCTIONS1. Plan, organize, implement, and support various types of events, initiatives, and programs Establish event/program timelines; prepare itineraries when applicable Design, develop, and coordinate the distribution of flyers, press releases and other marketing materials for events/programsDevelop and make presentations to promote events/programsCoordinate with downtown stakeholders and partnering organizations to implement events/programsLiaise with vendors, sponsors, volunteer and civic organizationsPurchase necessary suppliesDevelop and adhere to program budgets; track expendituresRecruit volunteers, assign and oversee volunteer work duties at eventsDevelop and recruit sponsors for events/programsEvaluate events/programsCompile program data and prepare related reportsAssist with Departmental events/programs as assigned2. Develop and maintain digital assets for Downtown San Marcos Develop and implement social media strategies and campaignsCreate promotional content for social mediaUpdate city website and calendar of program and event informationMeasure and report social media analytics and insightsDesign and implement email marketing campaigns and contentAnalyze campaign performancesDesign graphics for Main Street Program events and programsManage downtown website - updates, changes, edits, corrections, etc. 3. Accomplish the goals and objectives of the Downtown San Marcos ProgramProvide customer service to visitors and downtown stakeholdersFoster partnerships with downtown stakeholders Develop reports as assigned by the Downtown ManagerMaintain current promotional content and related documentsParticipate in special promotions sponsored by Downtown such as events, meetings, luncheons, conferences, and trade and travel shows (includes the physical work of set-up and breakdown, interacting with attendees, and the handling and distribution of boxes of promotional materials)Attend educational trainings and conferencesEnsure a cohesive working relationship with all department staff, city personnel, public officials, and area tourism partners (retail, attraction, cultural, hotel, etc.)Maintain a high degree of knowledge of existing downtown San Marcos products (hotels, meeting/event facilities, restaurants, and attractions)Assist in other areas/departments when needed to assist operations to perform job duties not included in this job descriptionDECISION MAKINGAbility to prioritize work effectively and efficiently, apply rules and procedures appropriately while planning and conducting group activities; and to ensure safety of program participantsTrains and supervises event volunteersManages assigned budgetsAbility to identify and assess problem and offer solutions
SUPPLEMENTAL INFORMATION
CORE COMPETENCIES Effective verbal and written communication skills are required; must be able to maintain positive working relationships with City officials and departments, board members, outside agencies, event/meeting organizers, and the general public.Must have the ability to read and comprehend budgets; must be able to review/prepare program/event documentation.PHYSICAL DEMANDS AND WORKING CONDITIONSPhysical requirements include lifting up to 40 pounds occasionally; seeing; handling and fine dexterity frequently; standing, sitting, walking, lifting, carrying, pushing/pulling, reaching, kneeling, balancing, hearing, talking and foot controls occasionally; crouching, crawling, bending, twisting and climbing. Working conditions involve exposure to variable and/or extreme weather conditions, slippery surfaces, crowds, hazardous chemicals, infectious diseases, and potentially irate members of the public.
