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City of St. Charles is hiring: Social Media Specialist in Saint Charles

City of St. Charles
Saint Charles, MO Full Time
POSTED ON 2/16/2025
AVAILABLE BEFORE 5/6/2025

City of St. Charles Social Media Specialist

Location : St Charles, Missouri

Salary : $58,410.63 per year | Hourly | Full Time

Job Title : Social Media Specialist

Department : Special Events and Communications

Posting Date : January 30, 2025

Closing Date for Resumes / Applications : Open until filled

Benefits Offered : Medical, Dental, Voluntary Vision, Life and Disability Insurance; FSA; HSA; Lagers Pension- L6 Tier and Deferred Compensation program; Paid Vacation; Paid Holidays; Employee Assistance Programs and Educational Benefits.

Exempt / Non-exempt : Non-Exempt

Status : Full-time

The City of Saint Charles Human Resources Department is currently recruiting for the position of Social Media Specialist for the Special Events and Communications Department. The purpose of this position is to oversee and maintain the City's social media outlets and website. This position will be responsible for creating digital content for online outlets City-wide, including, but not limited to, videos, graphics, infographics, web banners, and written content.

Essential Duties and Responsibilities :

  • Develop and implement a comprehensive social media strategy aligned with our marketing goals.
  • Create, curate, and manage engaging content across various platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
  • Monitor social media channels for trends, mentions, and customer feedback; respond promptly and appropriately.
  • Collaborate with the communications team to plan and execute campaigns, promotions, and events.
  • Analyze social media metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvement.
  • Stay updated on industry trends, platform updates, and best practices to keep our social media presence innovative and effective.
  • Develop and maintain a content calendar to ensure timely and consistent messaging.
  • Engage with online communities to build and foster relationships in the community.

Minimum Training and Experience Required :

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in social media management and content creation.
  • Strong understanding of social media platforms, trends, and best practices.
  • Excellent written and verbal communication skills.
  • Ability to analyze data and derive actionable insights.
  • Creative thinking and strong attention to detail.
  • Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, social media insights).
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Some evenings and weekends are required for this position.
  • The office environment is typical with no unusual requirements. Some travel between locations is required.

    How to Apply : Online employment applications can be accessed on our City Website :

    The City of Saint Charles is an Equal Opportunity Employer and participates in E-Verify.

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    Salary : $58,411

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