Marketing & Communications - Sales & Marketing Coordinator Job at City of Temple

Marketing & Communications - Sales & Marketing Coordinator

Temple, TX, USA

Req #844

Friday, December 20, 2024

Ready to Start Your Career with the City of Temple?

Summary

The Sales and Marketing Coordinator is a key member of the destination marketing and communications team. This position is responsible for identifying and targeting groups capable of generating a positive economic impact through conferences, meetings, retreats, reunions, and sporting events through implementation of short and long-term sales and marketing strategies. The position requires a thorough knowledge of destination meeting / conference venues, lodging properties with group capacity, municipal facilities for rent, and sports fields for tournament play.

Essential Duties and Responsibilities

• Develops and executes a targeted group sales strategy detailing tactics for identified target markets.
• Develops and reports monthly and quarterly group sales activity based on specific markets.
• Develops monthly KPI report on sales activity, prospecting, lead generation, activations, groups or sports tournaments booked.
• Maintains Economic Impact Report identifying room nights, sponsorships / incentives, services required, and estimated economic impact.
• Coordinates SMERF market (social, military, education, religious and fraternal) market tactics with the Sales and Marketing Specialist (primarily private events and visitor services).
• Develops sales leads to attract conventions and meetings locally and statewide through sales calls, database marketing, trade shows, cooperative promotions, and public relations.
• Maintains an active prospecting effort including follow up on all leads with hotels, convention center, and other municipal facilities that impact the hotel / motel tax.
• Develops working relationships with local hospitality partners and services.
• Maintains and updates Temple and Bell County history, current and new group and sports facilities / venues, and industry trends.
• Identifies and maintains awareness of competitive markets and facilities.
• Represents the destination at targeted travel trade shows, conferences, and industry events with the goal of increasing group room night bookings.
• Maintains and updates CMS / CRM records, website appropriate email database for use in e-newsletters.
• Answers inquiries regarding the destination, keeps record of inquiries, and converts inquiries to room nights.
• Responds to inquiries and RFPs (Request for Proposal) generated through the Discover Temple website.
• Acts as local expert to groups, provides planning assistance using local partners and services.
• Conducts and / or coordinates venue and client site inspections (meetings / conferences and sports).
• Markets actively the sports fields and amenities for tournament play.
• Liaises with appropriate Parks and Recreations department staff related to sports venue availability, bookings, sponsorships / incentives.
• Assists with development of the Meetings / Conference and Sports / Tournament sponsorship / incentive program.
• Develops content for sport / meetings pages on the Discover Temple website and print fulfillment materials.
• Completes assigned tasks in the Destination Annual Marketing Plan.
• Proofreads marketing materials.
• Maintains and keeps current photo shot list.
• Coordinates fulfillment bags / materials for incoming conferences and tournaments as requested.
• Coordinates on-site ‘Hospitality / Concierge Table’ as assigned (manage the entire process including set-up, fulfillment materials, tear down, etc.).
• Maintains contacts of local venues.
• Develops and maintains ongoing stakeholder relationships with event organizers and ongoing visitor business stakeholder relationships (hotels, attractions, sports organizers, event organizers, group services vendors, etc.).
• Provides guidance and support to the Sales and Marketing Specialist.
• Coordinates potential involvement with off-site travel trade or consumer trade shows including organization, travel, set-up / tear down and follow-up.
• Prepares ongoing reports for Destination Marketing Division Director.
• Assists Destination Marketing function area and team with a variety of projects, events, and administrative support.
• Participates in professional organizations and marketing / sales information groups to advance knowledge and network with other industry professionals.
• Follows the city policies, procedures, and safety guidelines.
• Performs other duties as assigned.

Minimum Qualifications

Preferred Qualifications

Certificates, Licenses, Registrations

Thank you for your interest in the position. Please note only those selected for an interview will be contacted.

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Salary : $63,565