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Recreation Supervisor, Marketing and General Programs

City of Wheat Ridge
Wheat Ridge, CO Full Time
POSTED ON 1/12/2025
AVAILABLE BEFORE 3/8/2025

Description

The Recreation Supervisor, Marketing and General Programs will plan, initiate, organize, supervise, and evaluate comprehensive programs specializing in the areas of General Programs including youth and adult programs, licensed day camps, preschool programs, therapeutic recreation, operation of our children’s pavilion, and special events. This position will also lead the department’s marketing team, and will lead a team of 4 full-time staff in addition to numerous temporary and seasonal staff.

All team members are expected to adhere to the organizational values of ACTION! (Accountability, Change, Teamwork, Integrity, Opportunity, Now!) and are responsible for contributing to the achievements of the organization and department. Team members are expected to continue to grow professionally and to apply learning in their job setting.

Park and Recreation services enhance our community and create a great place to live and play! We strive to create and offer services that foster sustainability, as well as to partner with the community to provide exceptional programs, parks, open space and facilities that enhance opportunities for personal growth, well-being and healthy lifestyles.

Note: Interviews for this position will be held on Wednesday January 22, 2025.

Essential Duties and Responsibilities

Marketing
  • Lead the Parks and Recreation marketing team, comprised of a Marketing Specialist and Graphic Designer, to achieve department goals.
  • Oversee the development of the marketing plan for Parks and Recreation, which includes marketing and sales campaigns in conjunction with departmental strategic plans by creating goals and objectives that meet business needs and initiatives.
  • Oversee delivering of public information in the form of advertisements, social media campaigns, e-newsletters, facility closures, website content, and our activity guide.
  • Supervises staff responsible for writing articles, preparing information for social media sites, and coordinating information for dissemination.
  • Assist the department in developing and implementing the sponsorship and advertisement opportunities available to the public.
  • Responsible for selecting and purchasing promotional items, pro-shop items, and uniforms for the department.
  • Responsible for implementing brand standards across all platforms.
  • Assist the department in creating social media content, including idea brainstorming and on-camera participation.
  • For other public information matters, including emergency communication, news releases, and media inquiries, this position will coordinate with and seek direction from the City’s Public Information Officer.
  • Establish and maintain a working environment conducive to positive morale, individual style, quality, creativity and teamwork. Create a safe environment for team members and patrons.

General Programs
  • Supervise our General Programs area. General programs is a section of the Parks and Recreation Department that includes the following types of classes and programs:
    • Parent-tot, preschool, youth, teen, and adult general interest classes
    • Licensed day camps and preschool
    • Therapeutic Recreation programs
    • Children’s Pavilion
  • Supervise two full-time staff, a Recreation Coordinator and Recreation Specialist, in addition to several variable team members and volunteers.
  • Responsible for designing, organizing, administering, implementing, evaluating, and supervising programs in assigned area.
  • Provide direct supervision of general programs, develop and implement all aspects of programming and activities.
  • Perform administrative duties as it relates to specific programs.
  • Oversee and administer the collection and distribution of fees and monetary transactions, record keeping, and reports.
  • Perform promotional and educational work to encourage public interest, awareness, and program participation.
  • In the evaluation of programs: provide operating statements and reports, proposals for fee structures, maintain detailed record system by collecting, assembling, and analyzing data, and preparing reports as required.
  • Promote programs by preparing class and schedule information for the department activity guide, effectively utilizing outside media tools and speaking with the general public.
  • Coordinate and manage special events in collaboration with other City departments or outside agencies. In addition, partner with internal and external community groups for programming.
  • Oversee expenditures and revenues by preparing program budget, responsible for administering and monitoring funds.
  • Provide basic ADA technical assistance and training to employees, managers, and other external stakeholders on accessibility issues and codes.
  • Ensure all possible safety measures are observed, taking proper care of equipment, conducting regular inspections of program sites, providing adequate training for staff in safety procedures.

Minimum Training and Experience Required to Perform Essential Job Functions

Knowledge
  • Principles, practices and methods involving program planning, the development implementation and coordination of assigned programs, equipment and facilities necessary for assigned programs, teaching methods, rules, policies and procedures to manage and administer program for specific area.
  • Considerable knowledge of necessary safety requirements and procedures. Thorough knowledge of facility operations, procedures and policies, of interviewing/hiring techniques and basic personnel procedures and policies, of public relations techniques and good journalistic skills.

Skills
  • Demonstrate skill in preparing written reports and projects, skill in the operation of equipment necessary to perform the functions of the job.

Abilities
  • Demonstrate ability to supervise and operate a multi-focused program for the community.
  • Demonstrate effective problem-solving skills and the ability to follow directions.
  • Demonstrate understanding of public relations techniques.
  • Effectively and efficiently plan, schedule, coordinate, supervise and review the work of a staff of skilled and semi-skilled employees.
  • Effectively evaluate personnel and programs, perform administrative and organizational duties including budgeting, scheduling, and record keeping.
  • Be flexible, accepting responsibility and change easily, and seeking opportunity to improve operations.
  • Program a variety of activities, consistent with participants needs and demand.
  • Schedule and manage staff in accordance with work demand, professional demeanor and job responsibilities, interact positively with customers, department staff and team members, work efficiently and effectively to meet deadlines.


Evidence of Qualifications

Education - Minimum of bachelor’s degree in Recreation Management, Marketing, Human Services or a closely related field.

Experience - Three (3) years of increasingly responsible professional, technical, and/or supervisory experience in district or municipal recreation work preferred. Marketing experience preferred. CPRP or similar recreation certifications preferred.

Any equivalent combination of training and experience that provides evidence that the applicant possesses the required knowledge, skills and abilities.

Supplemental Information

Supervision Received Works under the direct supervision of the Recreation Manager. Supervision Exercised

Exercises supervision over full-time, part-time, seasonal, and volunteer employees as assigned.

Work is performed within authorized limits prescribed by the supervisor and/or policy. Exercises independent judgment in selecting and interpreting information, handling deviations from standard methods and resolving problems. Finished work is reviewed for attainment of objectives and adherence to deadlines. Supervisor is available to assist in solving problems.

American Red Cross CPR/First Aid/AED Workplace Training required within 45 days of hire.

An Equal Opportunity Employer
It is the policy of the City of Wheat Ridge not to discriminate on the basis of race, color, religion, creed, gender, age, national origin, disability, or any other status protected by federal, state, or municipal law unless related to a bona fide occupational qualification. The City of Wheat Ridge will consider reasonable accommodations for employment to qualified applicants UPON REQUEST to the Human Resources Office.

This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with the position.


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