Girls Sports Initiative, Program Manager

POSITION SUMMARY

Beginning in Spring 2025, CityParks Play is expanding its partnership with NIKE to launch an initiative across NYC to empower and engage more teenage girls to play and stay in sports. The effort will feature new female-led, girls only sports programming targeting primarily ages 13-16.  The Program Manager, Girls Sports Initiative will report and work directly with the Director of Operations to plan, coordinate and execute these programs. The Program Manager will also work closely with other program directors and CPF Marketing to ensure this initiative is seamlessly integrated into CPF’s current citywide sports programming. 

RESPONSIBILITIES

Program Development & Coordination:

• Develop, implement, and oversee new sports programs and activities tailored for girls ages 13-16 of all skill levels.
• Work with CPF and Nike teams to ensure that programs are designed to enhance physical, mental, and emotional well-being, with a focus on building self-confidence and leadership skills in girls.

Outreach & Recruitment:

• Work with CPF’s marketing team to ensure that marketing materials are appropriate for the target audience and meet the needs of the program.
• Design and execute strategies to increase participation in girls' sports programs, particularly among underserved and underrepresented communities.
• Build and maintain relationships with local schools, parents, and other community based organizations to promote opportunities for girls to engage in sports.

• Lead communications with external strategic partners with the goal of increasing participation amongst targeted demographics 
• Conduct onsite/neighborhood outreach to identify stakeholders interested in participating / supporting  CPF sports programs
• Facilitate new sources for female coach recruitment (i.e.  attending college campus hiring events, industry specific job fairs, networking with program alumni, etc.)

Monitoring & Evaluation:

• Track and report on program performance, including participation rates, feedback from participants, and overall impact.
• Use data to continuously improve the programs and initiatives, ensuring they meet the needs and interests of teenage girls.

QUALIFICATIONS

• 3 years of experience in youth sports programming, youth development, or event coordination, preferably with a focus on girls' sports or youth empowerment.
• Proven ability to work with diverse populations, including girls from various backgrounds.
• Experience in outreach, recruitment or marketing youth sports events or large-scale community programs.

• Strong communication and interpersonal skills, with the ability to engage a variety of stakeholders including participants, parents, coaches, and community leaders.
• Excellent organizational and time management skills, with the ability to handle multiple projects simultaneously.
• Knowledge of sports programs, coaching methods, and best practices for youth development preferred.
• Ability to create and maintain positive, inclusive, and supportive environments for all participants.

• Ability to work flexible hours, including evenings and weekends, to accommodate program schedules and events.
• Background as a coach or athlete preferred
• Ability to travel throughout five boroughs of NYC (at times by car / or CPF-provided official vehicle)

ABOUT CITY PARKS FOUNDATION

At City Parks Foundation (CPF), we are dedicated to invigorating and transforming New York City parks into dynamic, vibrant centers of urban life through arts, environmental education, sports, and community building programs for all New Yorkers. Our ethos is simple: we believe thriving parks mean thriving communities.

Community engagement includes Partnerships for Parks, a public-private program of City Parks Foundation and NYC Parks, which supports and champions a growing network of community leaders who care and advocate for the transformation of our neighborhood parks and the Parks and Open Space Partners-NYC coalition of conservancies and alliances. We also administer the NYC Green Fund, a regranting program for parks and open space nonprofits and grassroots organizations.

We produce SummerStage, the iconic free, outdoor performing arts festival in NYC, presenting world-class artists from across the globe and our own neighborhoods on our mainstage in Central Park and in local parks in all five boroughs, and our Swedish Cottage Marionette Theatre and roving PuppetMobile present marionette puppet theater throughout New York City.

We connect youngsters to nature in the urban environment through progressive, experiential teaching. Using parks as classrooms, we provide learning experiences and hands-on activities in urban forests, coastal areas, and gardens.

Free golf, tennis, track & field, soccer, and fitness programs bring high-quality instruction and equipment into areas where few organized athletic opportunities exist. We offer leveled training, year-round scholarship coaching, and special pro events.

Salary : $55,000 - $65,000