What are the responsibilities and job description for the Digital Campaign Strategist position at Civic Media Inc?

ABOUT OUR COMPANY

Civic Media has built a state-wide radio and digital media network in Wisconsin with the goal of championing the practice of democracy by empowering honest and informative local voices. We’re merging the legacy of radio with the immediacy of digital to deliver high-quality content to a growing audience via our 20 radio stations, websites, mobile app and associated social media platforms. We work in a fast-paced environment that values communication, integrity, vision, innovation and collaboration in order to fulfill our vision of being the media platform that informs, guides and inspires our audience through the complex landscape of information, commentary and civic engagement.

SUMMARY

Civic Media is looking for a versatile Digital Campaign Strategist with technical expertise, creativity, and a data-driven mindset. The Digital Campaign Strategist will lead the digital sales efforts by overseeing all digital sales activities, including crafting strategies to boost online sales, managing and nurturing client relationships, and optimizing the digital sales funnel. This mid-level position will report to the VP of Sales and Director of Marketing and will work closely and collaboratively with the sales, marketing solutions, and product teams.

This role requires a dynamic individual adept at leveraging technology to achieve sales targets. The ideal candidate will have experience in digital advertising sales, project management, and data analytics. A strong background in digital marketing and a passion for creating customer centric digital experiences is key.

RESPONSIBILITIES

Implement and execute digital marketing campaigns on behalf of clients and Civic Media
Develop and execute digital sales strategies to achieve company revenue goals
Monitor and optimize CRM systems to streamline the sales process
Analyze digital sales metrics to identify areas for improvement and growth
Collaborate with marketing to align sales strategies with digital campaigns
Assist and recommend training for our team of digital sales representatives
Monitor and report on sales performance and campaign budgets, providing insights and recommendation
Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
The company reserves the right to add or change duties at any time.

SKILLS, KNOWLEDGE & EXPERIENCES

Strong understanding of digital marketing and sales technologies

Excellent interpersonal skills, with the ability to collaborate with other departments

In-depth knowledge of various platforms and best practices

Experience with keyword research and website analytics tools, such as Google Analytics

Ability to analyze consumer metrics, reports, and current digital trends

Strong project management and managerial skills

Should be a results-driven and self-starting problem-solver with an ability to collaborate across personalities and teams.

JOB REQUIREMENTS

Bachelor’s degree, or equivalent experience required; degree in Business, Marketing, or related field preferred

5 years of experience in digital sales or a similar role

Excellent communication and leadership skills

Proven track record of achieving sales targets using digital channels

Strong communication, organization, and persuasion skills

Effective oral, written, and interpersonal communication skills

Experience working in a multichannel media organization

Team leadership experience

Track record working in a growing and dynamic organization

Demonstrated skills in the successful completion of multiple, simultaneous and rapidly emergent tasks

Ability to establish and maintain positive working relationships with management, business units, vendors, suppliers and customers

Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

Civic Media is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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