Sr Product Manager

POSITION SUMMARY 

The Sr. Product Manager will be a key player in the development of the product calendar with the overall goal of driving restaurant sales and traffic specific to the Lunch and Dinner dayparts. This role is challenging and strategic, helping guide all steps of a product’s lifecycle - development, pricing, merchandising, market-testing, and launching.

  

ESSENTIAL FUNCTIONS 

• Partner with Marketing leadership and cross-functional departments to help define a menu vision and product calendar to maximize sales and profit  
• Manage product innovation, testing calendars, and product timelines while partnering with marketing leadership to develop and oversee short and long-term product strategies 
• Strategically build and plan different calendar layers such as Breakfast, Lunch, Dinner, Late Night, Snacking, Value, Beverage, and LTO products in a unified effort to drive sales 
• Partner with the team to drive continuous improvement of the innovation process and ways of working to increase the initiative's success rate 
• Develop Culinary and Merchandise briefs for internal and external partners, utilizing consumer insights and business priorities 
• Manage innovation through intimate category knowledge of trends 
• Competitive surveillance to proactively react to competitive activity 
• Lead business case development to support business recommendations that drive growth 
• Determine product viability through forecasting, pricing, financials, and market planning 
• Lead reporting on product tests and launches to drive longer-term product recommendations
• Lead ad hoc business analysis to enable meaningful insight into the business  
• Understand operations of the kitchen and supply chain to better advocate for cross-functional execution and improved innovation process 

 

POSITION QUALIFICATIONS/CORE COMPETENCIES

• A minimum of eight (8) Years of experience in Product Marketing, Advertising, or a related field, ideally in the QSR &/or a highly promotional space
• Strong project management skills as the hub-of-the-wheel position, which requires diligent note-taking, reporting, and record-keeping
• Self-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy and a high sense of urgency.
• Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiences.
• Creative problem solver; ability to think outside the box to create solutions and drive business strategy
• A clear commercial orientation and the ability to think and act like a general manager
• Strong intuition, ability to “connect the dots,” and manage through ambiguity
• The ability to set the strategy but not afraid to get their hands dirty to make sure plans are executed properly
• BA / BS degree - B.A. or Master's in Marketing degree a plus.

 

WORK ENVIRONMENT

• Restaurant Support Center that is fast-paced, high volume of activity, and a deadline-driven environment

 

PHYSICAL DEMANDS

• Sitting for extended periods of time, using the telephone, typing, and/or operating a computer and/or mouse
• Travels as needed, approximately 25%

 

THE COMPANY RETAINS THE RIGHT TO CHANGE OR ASSIGN OTHER DUTIES TO THIS POSITION AS DEEMED APPROPRIATE WITH OR WITHOUT NOTICE.

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Interested in what a Career at CKE has to offer? 🌟

CKE Restaurants, Inc., the parent company to Carl's Jr. and Hardee's, proudly serves happiness worldwide from our global headquarters in Franklin, TN.

At our headquarters, we embrace a hybrid work schedule that balances flexibility and collaboration. Work where you choose on Mondays and Fridays, and join us in the office Tuesday through Thursday for in-person teamwork and connection. It’s just one of the many benefits of being part of our team!

 

Our Purpose is to "Feed Happiness Around the World."

At CKE Restaurants, our purpose drives everything we do. It’s not just about food—it’s about the joy, connection, and innovation we bring to our guests and teams every day.

 

We Achieve This Through Our Shared Values:

🌟 We Dream Big - Bold ideas fuel our growth.

🌟 We Make It Happen - Action turns visions into reality.

🌟 We’re Better Together - Collaboration powers our success.

🌟 We Innovate - Creativity keeps us ahead of the curve.

🌟 We Celebrate - Every win is a step worth cheering.

 

Together, these values inspire us to spread happiness far and wide.

Want to learn more about life at CKE Restaurants? Check out our "Life" pages on the CKE Restaurants LinkedIn profile!

Discover all the details about our benefits here: ckebenefits.com/class1.html

 

Extra Ingredients for Feeding Your Happiness:

At Our Restaurant Support Center, We Go Beyond The Basics To Enable Our Colleagues To Shine Bright Like Our Happy Star.

Here’s a Taste Of The Perks That Keep The Happiness Flowing

✨ A hybrid work environment for balance and flexibility

✨ 10 paid holidays a floating holiday

✨ A paid volunteer day to spread happiness in your community

✨ 5 wellness days to recharge and thrive

✨ Parental leave for life’s most joyful moments

✨ 24/7 access to a learning platform with 8,000 modules to fuel the growth of your self-motivated desires

✨ Twice monthly onsite massages

✨ An onsite fitness gym

✨ Weekly pay, because happiness is better when funded more frequently

 

Here, it’s all about feeding happiness—for you and the world around you!

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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