Marketing Strategy Director

"We Push the Boundaries of Possibilities for our Communities."

Bluepeak is seeking a visionary and results-oriented Go-To-Market (GTM) Strategy Director to spearhead the development and execution of innovative go-to-market strategies that drive business growth, elevate brand preference, and maximize conversions. In this critical leadership role, you will define and implement positioning, messaging, and segmentation strategies that align with Bluepeak’s business objectives while maximizing the full potential of cutting-edge tools like HubSpot’s inbound marketing capabilities to optimize performance.

The ideal candidate will bring a proven track record in GTM strategy development, a deep understanding of market dynamics, and expertise in cross-functional collaboration. You will work closely with teams across marketing, sales, and product to deliver data-driven campaigns that resonate with target audiences. This is a high-impact opportunity to shape Bluepeak’s marketing initiatives, utilizing advanced tools and strategic insights to drive measurable success and long-term growth.

What You Will Do:

• Be the key business driver across all markets and create a comprehensive omnichannel campaign that drives growth.
• Lead the creation and execution of integrated marketing campaigns to drive business growth. Collaborate with product team, creative partners, and broader marketing team to ensure cohesive messaging across all channels.
• Lead the definition and communication of Bluepeak’s value proposition, key differentiators, and messaging across product and services. Ensure positioning reflects industry trends, customer insights, and competitive advantages.
• Continuously monitor market trends, customer behaviors, and competitor moves. Use this data to inform strategy adjustments.
• Lead the creation and execution of integrated marketing campaigns to drive business growth. Collaborate with product team, creative partners, and broader marketing team to ensure cohesive messaging across all channels.
• Oversee the development of lead generation strategies that attract, nurture, and convert prospects into customers. Partner with the digital marketing team to drive demand and conversion through email, content, social media, and paid media channels.
• Utilize marketing automation platforms like HubSpot to optimize the customer journey, track leads, and enhance campaign effectiveness.
• Establish KPIs and measure the success of GTM initiatives through data-driven analysis.
• Analyze media attribution models and evaluate channel performance to understand cost efficiency, optimize budget allocation, and improve return on marketing investment.
• Evaluate campaign performance and provide actionable insights for optimization and future strategies.
• Regularly update senior leadership and stakeholders on campaign progress, results, and optimization efforts. Ensure clear communication of insights and strategic recommendations to support informed decision-making.
• Evaluate the current technology infrastructure to identify performance gaps and optimization opportunities. Deliver strategic recommendations for advanced tools that would enhance operational efficiency, scalability, and competitive advantage.
• Other related duties as assigned.

Required Qualifications:

• 10 years of experience in GTM strategy, marketing.
• Strong understanding of consumer behavior, market trends, and competitive landscapes, particularly in the telecommunications space.
• Deep expertise in ideating and executing and bringing your high-level strategy to the tactical level.
• Expertise in utilizing marketing automation tools like HubSpot to create integrated campaigns and optimize customer journeys.
• Experience leading integrated marketing campaigns, managing cross-functional teams, and collaborating with senior leadership to drive business results.
• Relentlessly mines and analyzes data to make informed recommendations, decisions, and optimizations to consistently increase ROI.
• Proven ability to manage and mentor teams while fostering a high-performance, collaborative culture.
• Exceptional communication and presentation skills, with the ability to convey complex strategies to stakeholders.

Education & Technical Skills:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience) is required.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Teams).
• Experience with HubSpot is required.
• Background in telecommunications (preferred but not required).
• Candidates must successfully pass a background check and drug screening prior to employment.

Why Work at Bluepeak?

• Competitive Compensation Annual Bonus Eligibility
• Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
• Generous Vacation and Paid Sick Time Paid Holidays and Personal Days
• Professional Development with an Emphasis on Internal Promotion
• Employee Discounts on Bluepeak Services, Including Internet
• Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers!

About Us

We believe that the size of the city shouldn’t determine the quality of the technology. That’s why we are building for you: Faster, more reliable, and without the things that get in the way of great service—like red tape, hidden fees, and slow response times. And with up to 5 gigabits of speed for residential customers and 10 gigabits for businesses, we are whole new ballgame- from internet to TV, to connecting every device in your home, to powering your business, we’re not only providing the best fiber connections in your community, but we’re also meeting the growing needs for how you live.

Bluepeak provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Compensation Range is $125,000 - $170,000.