What are the responsibilities and job description for the Marketing Coordinator position at Classical Academic Press?
PLEASE NOTE : A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should (1) address your specific interest in the position, (2) respond to the stated mission of Classical Academic Press found on our Careers page , and (3) outline skills and experience that directly relate to this position.
Job Summary
Classical Academic Press (CAP) is a fast-growing publisher of curricula and media for classical schools, Christian schools, classical home schools, and classical charter schools. As the Marketing Coordinator , you will support marketing efforts across all CAP brands, including the Press , Scholé Academy , ClassicalU , the TrueNorth.fm podcast network , and Scholé Communities . This role is designed as a hybrid (2 days on site). This full-time position requires a minimum of 40 hours per week, Monday through Friday, working either from 8 : 00 AM - 4 : 00 PM or 9 : 00 AM - 5 : 00 PM EST.
Responsibilities
- Campaign Management : Plan and execute multi-channel marketing initiatives, including product launches, social media, email, and paid advertisements, with the goal of driving site traffic and engagement.
- Social Media Management : Implement strategies to grow CAP’s social media presence, engage and retain followers, and convert them into leads, customers, and brand advocates.
- Email Marketing : Develop and optimize email campaigns to improve open and click-through rates, nurture leads, and drive conversions.
- Website Updates and Content : Support the web development team in updating and maintaining the content on CAP websites including updating the Title Management System.
- Content and Collateral Creation : Oversee the development and distribution of marketing assets, including social media content, newsletters, and promotional materials, ensuring alignment with CAP’s brand identity and messaging strategy.
- Event Coordination : Coordinate and organize conferences, webinars, and sponsored events, including planning, managing logistics, promoting attendance, and conducting post-event analysis to assess ROI and impact.
- Strategic Partnerships : Manage sponsorships by identifying opportunities and maximizing company visibility at sponsored events and collaborations.
- Performance Monitoring : Monitor and analyze the effectiveness of marketing initiatives, providing actionable insights and recommendations for improvement.
- Market Research : Stay informed about industry trends, competitive landscape, and emerging technologies to ensure CAP’s marketing strategies remain innovative and effective.
- Cross-Functional Collaboration : Work closely with internal teams to align marketing efforts with business goals, including sales, production, and content creation teams.
Qualifications
Key Competencies :
What We Offer :
Additional Information
CAP is a faith-based, fast-growing publisher of curricula and media for classical schools, Christian schools, classical homeschoolers, and classical charter schools. Based in Camp Hill, PA, the company employs 33 full-time staff members and collaborates with a wide network of freelance professionals, including authors, illustrators, and editors. For over 20 years, CAP has developed award-winning, creative products and shown consistent growth.
