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Clear Channel Outdoor
Job Summary :
The Marketing Manager collaborates cross functionally with sales, marketing, real estate, research and creative to support the growth of new and existing business to maximize revenue. Create custom solutions and presentations to build brands and help our customers reach their goals. Demonstrate leadership and fluency in media strategy, research, insights, the Clear Channel Outdoor (CCO) product portfolio and the outdoor media industry. Support the education and awareness of these priorities to both customers and internal sales teams within the region.
Job Responsibilities :
- Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
Deliver actionable insights and opportunities proactively to Account Executives that reflect our understanding of clients' business needs and the solutions CCO can provide to drive customer success.
Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.Ensure Sales Leaders and Account Executives understand the value of CCO's RADAR Data Suite of Solutions, as well as key data platforms (Geopath, Kantar, ZoomInfo, Winmo, Scarborough, etc.)Develop key insights using these data platforms that can be used by Sales Leadership to identify, pursue, grow, and retain key regional and / or local customers.
Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)Partner with the region's Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations.Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO's RADAR Data Suite and positioning research and insights.
Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.Other duties as assigned or requested.Job Qualifications
Education and Certifications
Bachelor's degree in business, Marketing, Advertising, or equivalent field; or equivalent combination of education, training, or military experience.Work Experience
Five (5) years of experience in Marketing, Advertising or Media.Digital media, ad sales marketing and leadership experience preferred.Skills
Proficient in Microsoft software applications (i.e., Word, Excel, Outlook, and PowerPoint), as well as creative design applications (i.e., Photoshop, Canva, InDesign).Understanding of research and applicable use of marketing tools.Strong verbal, written and presentation skills with an emphasis on detail.Strong interpersonal and communication skills.Excellent organization, planning, multi-tasking, and time management skills.Competencies
Achievement Orientation : Focusing efforts on meeting challenges and achieving high quality results consistent with the organization's goals.Advertising and Sales Promotion : Developing advertising and promotional materials and tools in line with identified business needs.Ensuring Accountability : Holding yourself and others to high standards of accountability and creating an infrastructure and transparent corporate culture that supports and measures personal and organizational responsibility, urgency, and accountability.Market Research & Consumer Behavior : Collecting and analyzing relevant market and consumer data to inform our customer's marketing strategy. Market data includes customer, company, competitor, industry, and stakeholder analyses. Consumer data includes consumer behavior, attitudes, preferences, usage, and perceptions.Presentation : Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.Team Leadership : Assuming a leadership role in helping others achieve excellent results.Physical Demands
The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Employee must have the ability to sit and / or stand at a desk for a minimum of eight (8) hours a day and complete tasks requiring repetitive use of hands.Employee must have the ability to see written documents, computer screens and to adjust focus.This job is generally performed in a temperature-controlled environment.Other Requirements
Able to travel outside of the office for client meetings, periodic corporate meetings and industry events as required.Access to a reliable vehicle and possess a valid driver's license.Location
Orlando, FL : 5333 Old Winter Garden, 32811
Position Type
Regular
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
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