What are the responsibilities and job description for the GTM Director, Product Marketing position at Clear Choice?
The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Our continued growth has created an opportunity to join us as a GTM Director, Product Marketing (ClearChoice).
Position Overview:
The Director, GTM, Product Marketing will be responsible for developing and executing the go-to-market strategy for ClearChoice’s product portfolio. This role will lead the development and implementation of integrated marketing campaigns across all channels, including digital, social, traditional media, and in-center marketing. The Director will also be responsible for managing the product portfolio, optimizing pricing, and ensuring consistent messaging across all touchpoints.
Responsibilities:
- Architect and drive the execution of a data-driven, multi-channel Go-To-Market (GTM) strategy for ClearChoice's product portfolio, accelerating patient acquisition and revenue growth
- Lead comprehensive product portfolio management, including strategic product development, dynamic pricing optimization, and proactive lifecycle management to maximize market penetration and profitability.
- Identify and capitalize on emerging market opportunities, including geographic expansion and new patient segment penetration, through rigorous market analysis and strategic planning.
- Conduct in-depth competitive intelligence analysis, identifying key player strengths and weaknesses and anticipating disruptive technologies to maintain a competitive advantage
- Synthesize and translate complex market trends within the dental implant industry, including technological advancements and evolving patient demographics, into actionable insights for product and marketing strategies
- Spearhead the introduction of innovative solutions to market, including conducting comprehensive market research, identifying unmet patient needs, and leading the development and launch of new products and services.
- Direct the creation of compelling and persuasive product marketing materials, ensuring consistent messaging and alignment with brand guidelines across all channels.
Minimum Education and Experience
- Bachelor's degree in marketing, business, or a related field
- 10 years of experience in brand and integrated marketing, with at least 5 years in a leadership role
- Experience in the healthcare industry is a plus
- Strong understanding of the dental implant market
- Proven track record of developing and executing successful marketing campaigns
- Excellent leadership, communication, and interpersonal skills
If you are an applicant residing in California, please view our privacy policy here:
https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
Salary: Annual pay range: $170,000 - $190,000, plus bonus/incentives
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Salary : $170,000 - $190,000
