What are the responsibilities and job description for the AVP Marketing Operations position at ClearpointCo.?
Title: AVP Marketing Operations
Client : Financial Institution
Location : Houston, Texas (Energy Corridor)
Type : Direct-Hire FTE position (Onsite)
Pay: $120,000/base salary DOE
Summary: Our client within the professional services, and financial industry is seeking a digitally focused AVP of Marketing Operations. In this role the AVP of Marketing Operations is responsible for overseeing the day-to-day technical operations and efficiencies of the digital marketing department. This position is a leadership role, and focuses on optimizing marketing workflows, and managing vendor relationships. Most importantly this opportunity is charged with integrating marketing technologies with top-tier digital financial platforms and leveraging technology to improve operational performance. You will work closely with cross-functional teams, including the Business Development and Sales Marketing teams as well as other constituents to ensure alignment with overall marketing strategies and organizational goals. This role will have an emphasis on enhancing the CX customer experience across digital channels through personalized messaging and offers, driving innovation, and delivering measurable results.
Duties:
- Drive the execution of digital marketing strategies, including website management, SEO, paid media, and marketing automation.
- Lead the design and implementation of marketing processes and workflows that enhance team collaboration, project efficiency, and campaign execution.
- Lead the analysis of marketing performance metrics, ensuring data-driven decision-making to optimize campaigns and strategies.
- Provide regular reporting on key performance indicators (KPIs) and marketing return on investment (ROI) to senior leadership.
- Integrate marketing automation platforms with digital financial technologies to deliver personalized offers and messaging.
- Ensure projects are delivered on time, within budget, and aligned with strategic objectives.
- Continuously assess and improve operational processes, utilizing best practices to streamline workflows.
- Oversee the management and integration of marketing technology platforms.
- Build and maintain relationships with key vendors to ensure services and technologies align with the company’s needs and budgetary constraints.
- Enhance the customer experience across digital channels by implementing personalized messaging and offers.
- Ensure digital marketing channels are optimized to drive customer engagement and achieve organizational growth.
- Align digital efforts with broader marketing initiatives, focusing on delivering measurable performance.
- Ensure data integrity across all marketing platforms and derive actionable insights from analytics.
- Collaborate with the Communications team on the overall direction of the Marketing Department.
- Participate in strategic planning sessions to align marketing operations with special projects and initiatives.
- Manage marketing operations budget to ensure allocation of resources effectively to support key marketing initiatives, balancing operational needs with cost-saving opportunities.
- Collaborate with leadership team to identify areas where operational efficiencies can lead to budget optimization.
Requirements:
- Minimum of 5 years Digital Marketing or Marketing Operations Management experience within a Professional Services Firm, Financial Institution, or B2C Corporate environment.
- Versed in the integration of marketing technology platforms, and marketing automation platform, such as Kentico (website CMS)
- Previous experience working with the Asana project management platform is a must.
- Knowledge of financial digital marketing software program Alpharank, and eCU Technologies's Origins for Online Account Opening is a big plus!
Education:
- Bachelor's degree in Marketing, Business Administration, or a related field is required.
Salary : $120,000
