Marketing Intern

About Us

Cleaveland/Price specializes in the design and manufacture of high voltage disconnect switches and switch automation products.  The products that we offer are unique in design, and some include patented features. Products have been developed and tested in accordance with IEEE, ANSI, and NEMA standards for high voltage equipment. They are primarily used by investor-owned and public electric utilities and large industrial operations in substation, distribution, transmission, and generation applications.

All company operations take place in a modern 218,300 sq. ft. multi-site facility situated on 20 acres east of Trafford, PA. The facility houses virtually all resources for product realization, including engineering, supply chain, parts fabrication, electro-mechanical assembly, and testing. Fabrication capabilities include laser and plasma cutting, CNC machining, CNC punching, and automated bending and forming. The company also utilizes specialized processes, such as MIG and TIG welding, friction welding, silver and tin electroplating, and silver brazing.

Cleaveland/Price’s employee-focused culture plays an important role in being recognized by the Pittsburgh Post-Gazette as being a Top Workplace in the Pittsburgh region. The company is driven by the caring people that we employ: the heart and soul of the Cleaveland/Price product line.

Your Goal

Our goal for you as a summer marketing intern is to gain practical knowledge and skills in advertising, strategic marketing, and market research.  We want you to work closely with our marketing team to develop and execute promotional campaigns, including advertising, public relations, and sales promotion efforts.  We want someone looking to contribute to the development and implementation of strategic marketing programs to drive business growth and market expansion.  You will be collaborating with cross-functional teams to integrate marketing strategies and management objectives.

Your Responsibilities

1. Advertising and Promotional Campaigns:

   - Assist in researching, creating, and executing advertising campaigns across various media channels.

   - Support the development of promotional materials, including print ads, digital content, and marketing collateral.

   - Monitor campaign performance and provide insights for optimization.

2. Market Research:

   - Participate in market research activities, including problem definition, research design, and questionnaire   development.

   - Help in gathering market intelligence, analyzing consumer behavior, and identifying market opportunities.

   - Contribute to market research reports and presentations for internal stakeholders.

3. Strategic Marketing Support:

   - Aid in the development and implementation of strategic marketing plans and initiatives.

   - Assist in conducting marketing opportunity analysis and competitive benchmarking.

   - Collaborate with team members to ensure alignment of marketing strategies with business objectives.

4. Cross-Functional Collaboration:

   - Work closely with the sales, product development, and customer service teams to support integrated marketing efforts.

   - Communicate effectively with internal stakeholders to gather requirements and feedback for marketing activities.

   - Participate in meetings and brainstorming sessions to contribute innovative ideas and solutions.

Your Background

• Currently enrolled and completed your third year of a Bachelor's or currently pursuing a Master's degree program in Marketing, Advertising, Business Administration, or a related field.
• Strong academic background with coursework completed in advertising, strategic marketing, market research, and business strategy.
• Excellent communication skills, both written and verbal.
• Analytical mindset with the ability to interpret data and draw meaningful insights.
• Creative thinking and problem-solving abilities.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work independently as well as part of a team.
• Demonstrated interest in corporate responsibility and ethical business practices is a plus.
• Experience with Adobe Creative Cloud and Photoshop.

Physical Requirements

• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal.
• Requires concentration, accuracy, and focused mental effort while multi-tasking in a team environment.
• Ability to wear standard personal protective equipment (PPE) required while on the shop floor or in other work area where mandated (i.e. steel-toed shoes, safety glasses, and/or other applicable PPE).