What are the responsibilities and job description for the Marketing Communications Specialist position at Cleaver-Brooks Sales and Service, Inc.?
Job Description
Job Description
Cleaver Brooks is looking for a Marketing Communications Specialist to join our team in Thomasville, GA or Milwaukee, WI. The Marketing Communications Specialist will manage and coordinate a full spectrum of marketing functions including, but not limited to : print and digital advertising, corporate communications, content creation, social media, campaigns and promotions, marketing research, trade events, and so much more.
Any salary estimation specified in this job board may or may not be aligned with our organization’s pay philosophy. Apply to connect with a Talent Acquisition Partner who can provide you more details!
Job Location : Thomasville, GA or Milwaukee, WI
Essential functions :
- Effectively manage the development, design, approval, production and distribution of product, solution or brand related marketing materials in partnership with product managers, solutions experts and / or other corporate communications team members.
- Develop detailed campaign project plans, including campaign goals, messaging, call-to-actions, marketing distribution channels, follow-up activities, and success metrics.
- Partner closely with product management and sales on GTM strategies, content creation, internal communications, and the launch of new development, releases, and updates.
- Work with marketing vendors to establish quotes, production schedules and delivery of materials.
- Manage and monitor timely website updates, ensuring quality and effective messaging, optimizing SEO, and increasing demand generation.
- Assist with event coordination and the development of product / solution / brand related marketing and promotional materials for trade-shows and other sales and marketing events.
- Process and track assigned project invoices, ensuring proper coding to appropriate accounts and adherence to project budget.
- Create product / solution related lead generation / sales funnel activities through the company customer relationship management and marketing automation programs
- Provide support to other strategic marketing initiatives and assistance to the Director of Marketing and other team members as needed.
- Other duties as assigned.
Basic Requirements : Education :
Experience :
Travel Requirements :
Working Conditions and Hazards : Some work in physical plant environment where plant orientation may be required and safety precautions are required. May encounter some unpleasant working conditions of brief duration.
Benefits of Being a Cleaver-Brooks Employee :
Who is Cleaver-Brooks :
Cleaver-Brooks is the market leader in providing fully integrated boiler and burner systems. We lead the boiler / burner industry due to our unmatched distribution network’s ability to deliver the knowledge, service, training, and support that are essential to long-term performance. Our customers will tell you that we are the only equipment provider that manufactures boilers, burners, controls, and a full array of ancillary and aftermarket products. They will also mention that our unique single-source capability means that we can deliver fully integrated boiler room solutions that reduce overall costs and optimize space. It is our focus on products that deliver the most efficient, reliable, safe, and environmentally sustainable solutions that differentiate us in the marketplace. Cleaver-Brooks continues a 90 year legacy of providing the customers we serve with extraordinary products designed to deliver unsurpassed performance through the power of commitment.
This description indicates the general nature of the tasks and responsibilities required of positions given this classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit or modify the right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, add to or delete from any section of this document as it deems, in its judgement, to be proper.
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