Position : Regular, Fulltime, Exempt
Department : Marketing & Communications
Reports to : Director of Integrated Marketing
Date Reviewed : October 2024
Summary : The Website and CRM Manager role will help the Cleveland Foundation become more customer-centric through data-driven marketing models that inspire giving to help improve lives in our community. The foundation is undergoing a digital transformation leveraging Salesforce Marketing Cloud to strengthen our value proposition in the increasingly digitized world of philanthropy.
Requirements
Salesforce CRM
- Lead the implementation and management of Salesforce Marketing Cloud, acting as the internal marketing-technology subject matter expert
- Responsible for creating customer journeys and maximizing CRM marketing efforts. Provide best practices, recommendations and training to the marketing team and across the foundation
- Partner with the philanthropy Salesforce lead and the grantmaking Salesforce lead to become a Salesforce CRM champion, refining the process of inputting customer and stakeholder interactions and data
- Ensure customer journeys strategically translate marketing leads into qualified philanthropy prospects in a way that is coordinated and optimized with the philanthropy team and their Salesforce lead
- Gather and document requirements for new campaigns to be implemented in Salesforce Marketing Cloud and integrated with the foundation's digital ecosystem
- Leverage Salesforce Marketing Cloud to implement automation and personalization across digital platforms and content.
Website and Digital Platforms
Provide support to the marketing team and agencies for the Cleveland Foundation portfolio of new and existing platforms, including clevelandfoundation.org and anisfield-wolf.orgEnsure customer-facing digital platforms are structured and search engine optimized based on the foundation's content strategy and ongoing content needsCollaborate with the integrated marketing team members to ensure seamless integration between Salesforce, social media and marketing campaigns to drive website visits.Analyze Salesforce data to provide meaningful insights and recommendations to make data-informed decisions to help drive lead generationCollaborate with internal teams to develop landing pages for key initiatives and announcementsAdopt a continuous improvement mindset, always looking for opportunities to improve the digital life cycle. Continually test and track journeys to ensure they are driving optimal behaviors and results.Partner with the IT team to evaluate emerging technologies, drive enterprise-wide use of modern digital tools and approaches that will accelerate giving.Identify trends and insights to optimize digital marketing performance and CX. Stay ahead of consumer data privacy changes to ensure compliance.Required Skills and Qualifications :
Bachelor's, advanced degree or equivalent work experience in business, IT, digital marketing, analytics or a related field. MBA (or equivalent) from an accredited college / university is welcomed, but not requiredMinimum four years of hands-on experience implementing and using Salesforce Marketing Cloud, Salesforce Sales Cloud and Google AnalyticsExperience with marketing automation, search engine optimization, A / B testing, customer journey optimization, lead generation, email marketing and conversion managementEmail design experience and HTML / CSS or JavaScript experienceSolid understanding of web, mobile, search, email and digital adsExceptional ability to translate technical concepts into easy-to-understand, concise languageAbility to plan, organize and pay careful attention to detail while supporting multiple projects, internal clients and deadlines in a fast-paced work environmentStrong belief in team and client service, including experience collaborating and supporting a team and working effectively with persons and communities from diverse backgroundsExcellent analytical capabilities of digital metrics with advanced proficiency in web analytics toolsCommitment to racial equity and inclusion in all areas of workExcellent interpersonal and relationship building skills, bi-lingual a plus.Passion for the nonprofit sector and making a positive impact on the lives of othersOther Helpful Experiences / Qualifications :
Salesforce certificationAbility to contribute as an active member of the marketing and communications team, participating in other duties as assignedInterest in or familiarity with the Cleveland region and its nonprofit sector a plusDemonstrated community involvementDesire to continue learning and growingPAY AND BENEFITS :
The foundation's compensation program estimates a minimum annual salary of $80,000 for this position, with flexibility to adjust based on the candidate's educational background, professional experience, community involvement, and overall qualifications.
The foundation offers an exceptional benefits package, including medical, dental, vision, identity theft, and life and disability coverage, a comprehensive wellness program, an employee assistance program, a fully vested 403(b) retirement plan, ten paid holidays, and, for exempt positions, 15 days of vacation and 12 sick days, prorated the first year of service based on the date of hire.
TO APPLY :
If you are interested in applying for this position, please submit your resume and cover as soon as possible. This post will remain active until the position is filled. We regret that we cannot respond personally to each applicant.
Note : Our flexible workplace policy provides one day of remote work per week.
Salary : $80,000
